digiday.com

• charset: UTF-8
• name: viewport content: width=device-width, initial-scale=1
• name: robots content: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
• name: description content: Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
• property: og:locale content: en_US
• property: og:type content: website
• property: og:title content: Homepage
• property: og:description content: Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
• property: og:url content: https://digiday.com/
• property: og:site_name content: Digiday
• property: article:publisher content: https://www.facebook.com/digiday/
• property: article:modified_time content: 2026-05-08T16:58:52+00:00
• name: twitter:card content: summary_large_image
• name: twitter:site content: @digiday
• name: msvalidate.01 content: 36BBCBBC8FB6F9263E98BDCC0E4879E2
• name: google-site-verification content: nh_stEEi0bDvS_eKTuH4hS7OC0cMFz9Au1O10t4Sy8M
• name: apple-mobile-web-app-title content: Digiday
• name: application-name content: Digiday
• name: theme-color content: #ffffff
• name: apple-mobile-web-app-title content: Digiday
• name: msapplication-config content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/browserconfig.xml
• name: msapplication-TileColor content: #FFFFFF
• name: msapplication-TileImage content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-144x144.png
• name: msapplication-square70x70logo content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-70x70.png
• name: msapplication-square150x150logo content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-150x150.png
• name: msapplication-wide310x150logo content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-310x150.png
• name: msapplication-square310x310logo content: https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-310x310.png
• name: msapplication-TileImage content: https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=270
• equiv: origin-trial content: AlK2UR5SkAlj8jjdEc9p3F3xuFYlF6LYjAML3EOqw1g26eCwWPjdmecULvBH5MVPoqKYrOfPhYVL71xAXI1IBQoAAAB8eyJvcmlnaW4iOiJodHRwczovL2RvdWJsZWNsaWNrLm5ldDo0NDMiLCJmZWF0dXJlIjoiV2ViVmlld1hSZXF1ZXN0ZWRXaXRoRGVwcmVjYXRpb24iLCJleHBpcnkiOjE3NTgwNjcxOTksImlzU3ViZG9tYWluIjp0cnVlfQ==
• equiv: origin-trial content: Amm8/NmvvQfhwCib6I7ZsmUxiSCfOxWxHayJwyU1r3gRIItzr7bNQid6O8ZYaE1GSQTa69WwhPC9flq/oYkRBwsAAACCeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXN5bmRpY2F0aW9uLmNvbTo0NDMiLCJmZWF0dXJlIjoiV2ViVmlld1hSZXF1ZXN0ZWRXaXRoRGVwcmVjYXRpb24iLCJleHBpcnkiOjE3NTgwNjcxOTksImlzU3ViZG9tYWluIjp0cnVlfQ==
• equiv: origin-trial content: A9nrunKdU5m96PSN1XsSGr3qOP0lvPFUB2AiAylCDlN5DTl17uDFkpQuHj1AFtgWLxpLaiBZuhrtb2WOu7ofHwEAAACKeyJvcmlnaW4iOiJodHRwczovL2RvdWJsZWNsaWNrLm5ldDo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9
• equiv: origin-trial content: A93bovR+QVXNx2/38qDbmeYYf1wdte9EO37K9eMq3r+541qo0byhYU899BhPB7Cv9QqD7wIbR1B6OAc9kEfYCA4AAACQeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXN5bmRpY2F0aW9uLmNvbTo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9
• equiv: origin-trial content: A1S5fojrAunSDrFbD8OfGmFHdRFZymSM/1ss3G+NEttCLfHkXvlcF6LGLH8Mo5PakLO1sCASXU1/gQf6XGuTBgwAAACQeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXRhZ3NlcnZpY2VzLmNvbTo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9

• Logout
• https://digiday.com/
• https://digiday.com/newsletters/
• Subscribe
• http://digiday.com/subscribe
• Digiday+ homepage
• FAQ
• My Account
• News
• Member Exclusive
• Podcasts
• Events
• Awards
• The Programmatic Publisher
• The Programmatic Marketer
• Marketing on Platforms
• Life Beyond the Cookie
• Brands in Culture
• Gaming & Esports
• Modern Newsroom
• All Topics
• Subscribe
• Special Projects
• View More
• WTF Series
• Newsletters
• OpenAI turns on cost-per-action ads inside ChatGPT
• View More
• View More
• View More
• View More
• SUBSCRIBE
• Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 
• Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
• Ad Tech Briefing: Agencies reposition for the agentic era
• Digiday+ content
• Subscribe to Digiday+
• The healthcare creator is finally diagnosing how they best fit into the creator economy
• The Creator Economy
• Universal Ads must pass the pizza test if it’s to steal ad dollars from social
• Business of TV
• Vox Media CRO Geoff Schiller joins Screenvision as CEO
• Brands are getting creative as fuel costs raise shipping fees
• Navigating Economic Instability
• The state of agentic advertising
• Sponsored
• Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
• How mobile gaming companies keep performance intact while migrating measurement systems
• In Graphic Detail: Why OpenAI’s ad business is still a work in progress
• The Sports Marketing Playbook
• Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
• The AI paradox: Marketers trust AI to buy media, not build brands
• How native CTV is solving the channel’s attention problem
• Strategizing for the Future
• After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
• As AI becomes standard for scaling marketing, leaders are finding ways to adapt
• Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
• View More
• OpenAI turns on cost-per-click ads inside ChatGPT
• ‘Everything is coming down’: ChatGPT ads are getting cheaper
• A closer look at OpenAI’s ads manager – and how much work it still needs
• Publishing in the Platform Era
• Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
• WTF is viewbotting?
• Zero-click Future
• Inside the great digital media reckoning
• As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
• Google’s latest commerce moves deepen the battle over agentic shopping
• Retail Media Rewritten
• TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
• Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
• Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
• Digiday+ Future of TV Briefing
• Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
• Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
• The Business of AI
• Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
• Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
• Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
• Digiday+ Research: Marketers’ AI use rises, but tech skills stall
• Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
• View More
• Can retail media networks survive the shift to agentic commerce?
• Digiday Programmatic Marketing Summit
• Why Duluth trusts AI agents with bidding, but not brand storytelling
• WTF are brand health metrics?
• Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
• Digiday+ Research: Publishers favor generative AI over predictive AI
• Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
• Upfronts
• Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
• Digiday+ Media Buying Briefing
• Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
• How native CTV is solving the channel’s attention problem
• Beauty
• Fashion
• Pop
• Shopping
• Events
• Glossy+
• Is agentic shopping the next big thing in beauty? Sephora and Ulta are betting yes
• Exclusive: Patrick Ta sets the record straight on 'transition blush'
• Fashion Briefing: A profitable brand builder, eyewear is fashion's new favorite category
• iFit and NordicTrack bet on connected pilates with $10k at-home reformer
• The AI paradox: Marketers trust AI to buy media, not build brands
• Beauty Briefing: What the Estée Lauder-Jo Malone lawsuit means for eponymous brands
• Technology
• Marketing
• Operations
• Events
• Modern Retail+
• Marketplace Briefing: Why Amazon is selling its AI-powered shopping tools to other retailers
• Walmart is becoming a haven for more emerging, premium brands
• The Everlane-Shein saga continues, and what's driving the second acts from DTC founders
• JCPenney's top-selling brand is a private brand
• Brands Briefing: Athleisure brands eye opportunities in tennis, pickleball, equestrian gear and more
• How 2 very different DTC startups balance paid and organic marketing
• Account
• FAQ
• Advertise
• Privacy Policy
• Masthead

• https://www.glossy.co/beauty/is-agentic-shopping-the-next-big-thing-in-beauty-sephora-and-ulta-are-betting-yes/
• https://www.modernretail.co/technology/marketplace-briefing-why-amazon-is-selling-its-ai-powered-shopping-tools-to-other-retailers/
• https://www.facebook.com/digiday/
• https://www.instagram.com/digiday/
• https://www.twitter.com/digiday
• https://www.threads.net/@digiday
• https://www.linkedin.com/company/digiday/
• https://open.spotify.com/show/21TOeNMf1BLdSlQEdJ2rYY
• Digiday Media
• https://www.digidaymedia.com/

            Domain Name: DIGIDAY.COM
Registrar: Squarespace Domains II LLC
Domain Status: client delete prohibited
Domain Status: client transfer prohibited
Creation Date: 2003-03-12T19:08:47Z
Registry Expiry Date: 2027-03-12T19:08:47Z
Updated Date: 2024-05-17T00:17:36Z
Name Server: NS-1350.AWSDNS-40.ORG
Name Server: NS-1946.AWSDNS-51.CO.UK
Name Server: NS-499.AWSDNS-62.COM
Name Server: NS-650.AWSDNS-17.NET
REGISTRAR Contact: Squarespace Domains II LLC
>>> Last update of RDAP database: 2026-03-15T22:52:22Z         

			# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://digiday.com/sitemap_index.xml
Sitemap: https://www.glossy.co/sitemap_index.xml
Sitemap: https://www.modernretail.co/sitemap_index.xml
Sitemap: https://www.worklife.news/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK        

Technisches SEO

On-Page-SEO

Inhalt und UX