www.primary.com

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• name: description content: Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
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• property: og:title content: Primary Clothing - Brilliant Basics for Baby & Kids
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• property: og:description content: Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
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• name: twitter:title content: Primary Clothing - Brilliant Basics for Baby & Kids
• name: twitter:description content: Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
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• Skip to content
• https://www.primary.com/?ref=nav_header
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• https://www.primary.com/cart?ref=nav_header
• http://www.primary.com/collections/baby?ref=mobile_nav_header_0
• http://www.primary.com/collections/kids?ref=mobile_nav_header_1
• https://www.primary.com/collections/grown-ups?ref=mobile_nav_header_2
• http://www.primary.com/collections/new-arrivals?ref=mobile_nav_header_3
• https://www.primary.com/collections/story-valentines-day?&ref=mobile_nav_header_4
• http://www.primary.com/collections/all-puffers-jackets?ref=mobile_nav_header_5
• http://www.primary.com/collections/sale?ref=mobile_nav_header_6
• Shop the sale
• Shop clearance
• Shop Valentine's Day
• Shop the sale
• Shop clearance
• Shop Valentine's Day
• https://www.primary.com/collections/story-valentines-day?ref=hp_category_0
• https://www.primary.com/collections/new-arrivals?ref=hp_category_1
• https://www.primary.com/collections/kids-best-sellers??ref=hp_category_2
• https://www.primary.com/collections/kids-layers-hoodies-sweatshirts?ref=hp_category_3
• https://www.primary.com/collections/kids-activewear?ref=hp_category_4
• https://www.primary.com/collections/kids-bottoms?ref=hp_category_5
• https://www.primary.com/collections/kids-pajamas?ref=hp_category_6
• https://www.primary.com/collections/kids-tops-tees?ref=hp_category_7
• https://www.primary.com/collections/kids-dresses-rompers?ref=hp_category_8
• https://www.primary.com/collections/kids-school-uniform?ref=hp_category_9
• https://www.primary.com/collections/rainbow?ref=hp_category_10
• https://www.primary.com/products/the-digital-gift-card?ref=hp_category_11
• https://www.primary.com/collections/all-puffers-jackets?ref=hp_category_12
• https://www.primary.com/collections/baby-pajamas?ref=hp_category_13
• https://www.primary.com/collections/baby-best-sellers??ref=hp_category_14
• https://www.primary.com/collections/grown-ups?ref=hp_category_15
• https://www.primary.com/collections/family-matching?ref=hp_category_16
• https://www.primary.com/collections/baby-rompers?ref=hp_category_17
• https://www.primary.com/collections/baby-sweaters-sets?ref=hp_category_18
• https://www.primary.com/collections/baby-bodysuits-and-tees?ref=hp_category_19
• https://www.primary.com/collections/all-hats-gloves?ref=hp_category_20
• https://www.primary.com/collections/kids-jeans-denim?ref=hp_category_21
• https://www.primary.com/collections/sale?ref=hp_category_22
• https://www.primary.com/collections/clearance-22?ref=hp_category_23
• https://www.primary.com/collections/all/color-family-rainbow?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-yellows?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-oranges?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-reds?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-pinks?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-purples?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-blues?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-greens?ref=hp_guided_search
• https://www.primary.com/collections/all/color-family-neutrals?ref=hp_guided_search
• https://www.primary.com/collections/cozy-shop?ref=hp_landingTile_1
• https://www.primary.com/collections/kids?ref=hp_landingTile_2
• https://www.primary.com/collections/baby?ref=hp_landingTile_3
• https://www.primary.com/collections/grown-ups?ref=hp_landingTile_4
• Shop Valentine's Day
• https://www.primary.com/products/baby-long-sleeve-candy-hearts-tee?ref=hp_color_spotlight_0
• https://www.primary.com/products/kids-heart-sweatpant?ref=hp_color_spotlight_1
• https://www.primary.com/products/kids-heart-xo-tee?ref=hp_color_spotlight_2
• https://www.primary.com/products/adult-heart-ringer-tee-womens-fit?ref=hp_color_spotlight_3
• Shop now
• https://www.primary.com/pages/sesame-street
• https://www.primary.com/blogs/using-our-words/why-buy-gots-organic-kids-clothes?ref=hp_mte_2
• https://www.primary.com/blogs/using-our-words/gender-neutral-kids-clothes-explained?ref=hp_mte_1
• https://www.primary.com/blogs/using-our-words/primarys-sustainability-initiative?ref=hp_mte_4
• Privacy Policy
• Notice of Financial Incentive
• 1-844-435-5675
• [email protected]
• FAQs
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• Our story
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• Press
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• Sustainability
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• Do not sell my personal information

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            Domain Name: PRIMARY.COM
Registrar: Network Solutions, LLC
Domain Status: client transfer prohibited
Creation Date: 1995-04-29T04:00:00Z
Registry Expiry Date: 2028-12-30T18:20:45Z
Updated Date: 2019-02-25T19:29:04Z
Name Server: NS-1477.AWSDNS-56.ORG
Name Server: NS-533.AWSDNS-02.NET
REGISTRAR Contact: Network Solutions, LLC
>>> Last update of RDAP database: 2026-03-27T19:18:01Z         

			# we use Shopify as our ecommerce platform

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#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: [email protected]                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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