p2pi.com

• charset: utf-8
• name: title content: Commerce Marketing and Retail Media | Path to Purchase Institute
• name: description content: The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
• property: og:site_name content: Path to Purchase Institute
• property: og:type content: Landing Page
• property: og:url content: https://p2pi.com/home1
• property: og:title content: Commerce Marketing and Retail Media
• property: og:description content: The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
• property: og:image content: https://p2pi.com/images/v/16_x_9_480/2022-07/p2pi_logo.png
• property: og:image:url content: https://p2pi.com/images/v/16_x_9_480/2022-07/p2pi_logo.png
• property: og:image:type content: image/png
• property: og:image:width content: 655
• property: og:image:height content: 368
• property: og:image:alt content: p2pi logo
• property: og:updated_time content: 2026-04-01T14:52:07-0500
• name: twitter:card content: summary_large_image
• name: twitter:description content: The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
• name: twitter:title content: Commerce Marketing and Retail Media
• name: twitter:image content: https://p2pi.com/images/v/16_x_9_480/2022-07/p2pi_logo.png
• name: twitter:image:alt content: p2pi logo
• name: viewport content: width=device-width
• equiv: origin-trial content: AlK2UR5SkAlj8jjdEc9p3F3xuFYlF6LYjAML3EOqw1g26eCwWPjdmecULvBH5MVPoqKYrOfPhYVL71xAXI1IBQoAAAB8eyJvcmlnaW4iOiJodHRwczovL2RvdWJsZWNsaWNrLm5ldDo0NDMiLCJmZWF0dXJlIjoiV2ViVmlld1hSZXF1ZXN0ZWRXaXRoRGVwcmVjYXRpb24iLCJleHBpcnkiOjE3NTgwNjcxOTksImlzU3ViZG9tYWluIjp0cnVlfQ==
• equiv: origin-trial content: Amm8/NmvvQfhwCib6I7ZsmUxiSCfOxWxHayJwyU1r3gRIItzr7bNQid6O8ZYaE1GSQTa69WwhPC9flq/oYkRBwsAAACCeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXN5bmRpY2F0aW9uLmNvbTo0NDMiLCJmZWF0dXJlIjoiV2ViVmlld1hSZXF1ZXN0ZWRXaXRoRGVwcmVjYXRpb24iLCJleHBpcnkiOjE3NTgwNjcxOTksImlzU3ViZG9tYWluIjp0cnVlfQ==
• equiv: origin-trial content: A9nrunKdU5m96PSN1XsSGr3qOP0lvPFUB2AiAylCDlN5DTl17uDFkpQuHj1AFtgWLxpLaiBZuhrtb2WOu7ofHwEAAACKeyJvcmlnaW4iOiJodHRwczovL2RvdWJsZWNsaWNrLm5ldDo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9
• equiv: origin-trial content: A93bovR+QVXNx2/38qDbmeYYf1wdte9EO37K9eMq3r+541qo0byhYU899BhPB7Cv9QqD7wIbR1B6OAc9kEfYCA4AAACQeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXN5bmRpY2F0aW9uLmNvbTo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9
• equiv: origin-trial content: A1S5fojrAunSDrFbD8OfGmFHdRFZymSM/1ss3G+NEttCLfHkXvlcF6LGLH8Mo5PakLO1sCASXU1/gQf6XGuTBgwAAACQeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZXRhZ3NlcnZpY2VzLmNvbTo0NDMiLCJmZWF0dXJlIjoiQUlQcm9tcHRBUElNdWx0aW1vZGFsSW5wdXQiLCJleHBpcnkiOjE3NzQzMTA0MDAsImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9

• Skip to main content
• https://p2pi.com
• News
• Get Involved
• Retailer Profiles 🔒
• 7-Eleven
• Ahold Delhaize
• Albertsons Cos.
• Amazon
• BJ's Wholesale Club
• CVS
• Costco
• Dollar General
• Kroger
• Lowe's
• Sam's Club
• Target
• Total Wine & More
• Ulta Beauty
• Walgreens
• http://p2pi.com/company/walmart
• Campbell's
• Clorox
• Coca-Cola
• General Mills
• Hershey
• Kenvue
• Kimberly-Clark
• Kraft Heinz
• L’Oreal
• Mars Inc.
• Molson Coors
• Mondelez Intl.
• PepsiCo
• Procter & Gamble
• Unilever
• Beauty
• Bev Alc
• Beverages
• Consumer Electronics
• OTC
• Personal Care
• Pet Supplies
• Toy & Hobby
• AI
• Cross Merchandising
• Displays & Signs
• In-Store Experience
• Influencer Marketing
• Loyalty Marketing
• Mergers & Acquisitions
• New Product Launches
• Personalization
• Personnel & Leadership
• Retail Execution
• http://p2pi.com/business-topic/retail-media
• Shopper Intelligence
• U.S. Omnichannel Landscape
• Canada Omnichannel Landscape
• Image Vault 🔒
• Field Reports 🔒
• Case Studies
• P2PI Research Reports 🔒
• Industry Research
• Learning Labs 🔒
• Commerce Marketing Modules 🔒
• On-Demand Videos 🔒
• Peer Pulse🔒
• Retail Media Guild 🔒
• BevAlc Commerce Initiative (BACi)🔒
• Job Board
• Webinars
• Search All of EIQ 🔒
• P2PI Events
• Awards
• P2PI Happy Hours
• Subscribe
• Take a Class
• Join a Share Group
• Learn More
• Schedule Benefits Overview
• Advertise
• Audience Opportunity Guide
• http://p2pi.com/grocery-shoppers-least-likely-trust-ai-recommendations-research-finds
• http://p2pi.com/meet-2026-retail-media-award-winners
• http://p2pi.com/zellers-returns-ontario-looks-significantly-expand-food-offerings
• http://p2pi.com/nominations-open-p2pis-2026-women-excellence-awards
• http://p2pi.com/metro-inc-president-and-ceo-eric-la-fleche-retire
• http://p2pi.com/walmart-expands-site-media-strategy
• http://p2pi.com/inmarket-basis-deepen-partnership-bridge-retail-media-gap
• http://p2pi.com/inmar-intelligence-launches-multi-retailer-creator-activation-tool-unify-fragmented-retail-media
• http://p2pi.com/raleys-accelerates-retail-media-strategy-grocery-tv-store-network
• http://p2pi.com/trg-acquires-columbia-container-grows-mid-atlantic-operations
• http://p2pi.com/ulta-beauty-unveils-exclusive-summer-partnership-dcs-supergirl
• http://p2pi.com/top-retail-media-stories-may-2026
• http://p2pi.com/what-next-era-retail-media-success-looks-according-giant-eagle
• http://p2pi.com/hershey-campaign-invites-consumers-pennsylvania
• http://p2pi.com/oscar-mayer-event-returns-indianapolis
• http://p2pi.com/beauty-ceo-andy-chiu-what-influencer-marketing-actually-demands
• https://p2pi.com/institute-awards
• https://p2pi.com/retailers
• https://p2pi.com/searchimage
• P2PI Releases 2026 Retail Media Benchmark Report
• Tractor Supply Promotes Its Emerging Artist Program on Screens
• Why Return on Relationships Is the New ROI
• Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement
• Walmart Native 'Take a Boba Break' Web Page
• Sam's Club Taps Membership, Jason Sudeikis for Major Transformation
• Sharpie, Elmer's Support 'Toy Story 5'
• Grilling Season Shopper Habits
• http://p2pi.com/content-type/field-reports
• Field Report: How Pepsi, Vacation Launched a Lip Gel at Target
• Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program
• Field Report: Dove Gives Target an Exclusive Bridgerton Line
• Field Report: Snif Gives Ulta Beauty a Secret Menu of Scents
• http://p2pi.com/content-type/case-study
• Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue
• VIDEO CASE STUDY: How Haleon Won Game Day at Walmart
• Inside Bimbo's Omnichannel Play With Novamex's Jarritos
• How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market
• Retail Media Summit 2026
• InStore Ignite
• About Us
• Contact
• Editorial Advisory Council
• P2PI Membership Terms
• http://p2pi.com/

• Membership Minute🔒
• Community Pitch Portal
• https://www.facebook.com/P2PInstitute
• https://www.linkedin.com/company/143520/
• https://twitter.com/P2PInstitute
• https://www.youtube.com/channel/UCA6JGs70eF_VZhPrs9PSL_w
• https://www.instagram.com/pathtopurchaseinstitute/
• Privacy Policy
• Terms of Service
• https://ensembleiq.com

            Domain Name: P2PI.COM
Registrar: Tucows Domains Inc.
Domain Status: client transfer prohibited
Domain Status: client update prohibited
Creation Date: 1999-08-04T01:14:41Z
Registry Expiry Date: 2026-08-04T01:14:35Z
Updated Date: 2025-08-03T08:39:13Z
Name Server: ART.NS.CLOUDFLARE.COM
Name Server: PAT.NS.CLOUDFLARE.COM
REGISTRAR Contact: Tucows Domains Inc.
>>> Last update of RDAP database: 2026-08-02T01:15:02Z         

			User-agent: *
Disallow: /search
Disallow: /secure-file/

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10

User-agent: SemrushBot
Crawl-delay: 10
Sitemap: https://p2pi.com/sitemap.xml
        

SEO técnico

SEO en la página

Contenido y UX