iabtechlab.com

• charset: UTF-8
• name: viewport content: width=device-width
• name: google-adsense-account content: ca-pub-5809322957837945
• name: description content: Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
• name: robots content: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
• name: description content: Tech Lab is a non-profit that works with global members to build technology standards enabling growth and trust in the digital ecosystem.
• property: og:locale content: en_US
• property: og:type content: website
• property: og:title content: IAB Tech Lab | Defining Standards for the digital ecosystem
• property: og:description content: Tech Lab is a non-profit that works with global members to build technology standards enabling growth and trust in the digital ecosystem.
• property: og:url content: https://iabtechlab.com/
• property: og:site_name content: IAB Tech Lab
• property: article:publisher content: https://www.facebook.com/IABTechLab
• property: article:modified_time content: 2026-05-08T17:35:08+00:00
• property: og:image content: https://iabtechlab.com/wp-content/uploads/2017/08/IABTL_Logo_512.png
• property: og:image:width content: 512
• property: og:image:height content: 512
• property: og:image:type content: image/png
• name: twitter:card content: summary_large_image
• name: twitter:title content: IAB Tech Lab | Defining Standards for the digital ecosystem
• name: twitter:description content: Tech Lab is a non-profit that works with global members to build technology standards enabling growth and trust in the digital ecosystem.
• name: twitter:image content: https://iabtechlab.com/wp-content/uploads/2017/08/IABTL_Logo_512.png
• name: twitter:site content: @iabtechlab
• name: google-site-verification content: PrhcJj1d6YljqMGa8DssZxRYXADjfyCASkPJyXhIP_Q
• name: generator content: WordPress 6.9.4
• name: et-api-version content: v1
• name: et-api-origin content: https://iabtechlab.com
• name: tec-api-version content: v1
• name: tec-api-origin content: https://iabtechlab.com
• name: generator content: Elementor 4.0.7; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap
• name: msapplication-TileImage content: https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-270x270.png

• https://iabtechlab.com/
• Join the IAB Tech Lab
• Tech Lab Mission
• IAB Tech Lab for Agencies
• Board Membership
• Corporate Membership
• European Communication Group
• Asia Pacific Communication Group
• Our Members
• Standards
• All Standards
• https://iabtechlab.com/standards/supply-chain-foundations/
• https://iabtechlab.com/standards/agentic-advertising-and-ai/
• https://iabtechlab.com/standards/privacy/
• https://iabtechlab.com/standards/advanced-tv/
• https://iabtechlab.com/standards/measurement/
• https://iabtechlab.com/standards/addressability-and-pets/
• IAB Tech Lab Releases currently in Public Comment
• Working Groups
• Upcoming Events
• Sponsor a Tech Lab Event
• IAB Tech Lab at Industry Events
• Book a Tech Lab Speaker for your Event
• Software
• Tech Lab Transparency Center
• Supply Chain API
• Spiders & Bots
• Learn More »
• VAST Tag Validator
• https://iabtechlab.com/iab-tech-lab-news/
• Press Releases
• Member Perspectives
• Read More »
• Tech Lab Webinar Replays
• Tools Portal
• Learn More »
• OM SDK Compliance
• Podcast Measurement Compliance
• Data Transparency
• Compliance Pricing
• Compliant Companies
• Subscribe to Our Newsletter
• https://iabtechlab.com/ad-format-idol/
• Read More »
• Read More »
• Read More »
• Learn More »
• Learn More »
• Learn More »
• Learn More »
• Learn More »
• Tech Lab Leadership
• Tech Lab Team
• Global Partners
• Contact Us
• Tech Lab Careers
• Questions? Email Support
• Terms of Use
• Privacy Policy

• iab.com

            Domain Name: IABTECHLAB.COM
Registrar: GoDaddy.com, LLC
Domain Status: client delete prohibited
Domain Status: client renew prohibited
Domain Status: client transfer prohibited
Domain Status: client update prohibited
Creation Date: 2014-09-25T16:40:03Z
Registry Expiry Date: 2028-09-25T16:40:03Z
Updated Date: 2025-09-24T16:57:07Z
Name Server: NS25.DOMAINCONTROL.COM
Name Server: NS26.DOMAINCONTROL.COM
REGISTRAR Contact: GoDaddy.com, LLC
>>> Last update of RDAP database: 2026-08-04T10:37:13Z         

			User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Crawl-delay: 30
        

Tehnički SEO

On-Page SEO

Sadržaj i UX