www.rituals.com

• charset: UTF-8
• name: viewport content: width=device-width, initial-scale=1
• name: description content: Select a country and language for the best user exerience on our webshop.
• name: keywords content: Rituals
• name: google-site-verification content: WHNrNPB-qU7Z1sThRuvL7uoR-n1pspqz6R-Eu0Zeq84
• name: msvalidate.01 content: 679ABF2A6E0C7B363B26BD15E67541C6
• name: google-site-verification content: vFWCQF3eCBRwd9vF7RjsBbEkaXrEEakkXAN05_TqoEk

• http://www.rituals.com/#
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• HK (ZH)
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• NL
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            Domain Name: RITUALS.COM
Registrar: Key-Systems GmbH
Domain Status: client transfer prohibited
Creation Date: 1997-08-21T04:00:00Z
Registry Expiry Date: 2026-08-20T04:00:00Z
Updated Date: 2025-12-02T20:54:05Z
Name Server: PDNS109.ULTRADNS.BIZ
Name Server: PDNS109.ULTRADNS.COM
Name Server: PDNS109.ULTRADNS.NET
Name Server: PDNS109.ULTRADNS.ORG
REGISTRAR Contact: Key-Systems GmbH
>>> Last update of RDAP database: 2026-03-15T17:28:17Z         

			Sitemap: https://www.rituals.com/sitemap.xml

User-agent: *

# Block EN locales for these markets (global block; .html pages are re-allowed below for Shopping feed)
# Croatia (en-hr), Lithuania (en-lt), Latvia (en-lv), Estonia (en-ee), Slovenia (en-si)
Disallow: /en-hr/
Disallow: /en-lt/
Disallow: /en-lv/
Disallow: /en-ee/
Disallow: /en-si/

#Exclusion of internal shops/ duplicate locales
Disallow: */fra-                           
Disallow: */eng-                             
Disallow: */deu-                            
#END locale exclusion

#Legacy disallows
Disallow: */account
Disallow: */account/*
Disallow: *rituals-account
Disallow: /account-edit-profile
Disallow: /address-list
Disallow: /order-*
Disallow: /cart
#END legacy Disallows

#201708 - Expand Online KV - Catchall allow rule for resources
Allow: *css                                         
Allow: *js                                   
Allow: *jpg                                    
Allow: *svg                                     
Allow: *png                                      
Allow: *gif                                       
Allow: *woff                                       #NB this filetype is not currently in use, added for forward compatibility.
Allow: *ttf                                   
#END catchall allow rule for resources

Disallow: /corporate-gifting*
Allow: /corporate-gifting*/home

Disallow: /hospitality-leisure*
Allow: /hospitality-leisure*/home

Disallow: /corporategifting*
Disallow: /corporategifting/eng-at/home
Disallow: /corporategifting/deu-at/home
Disallow: /corporategifting/eng-be/home
Disallow: /corporategifting/fra-be/home
Disallow: /corporategifting/eng-bg/home
Disallow: /corporategifting/eng-cy/home
Disallow: /corporategifting/eng-de/home
Disallow: /corporategifting/eng-dk/home
Disallow: /corporategifting/eng-ee/home
Disallow: /corporategifting/eng-es/home
Disallow: /corporategifting/eng-fi/home
Disallow: /corporategifting/eng-fr/home
Disallow: /corporategifting/eng-gr/home
Disallow: /corporategifting/eng-hk/home
Disallow: /corporategifting/eng-hr/home
Disallow: /corporategifting/eng-hu/home
Disallow: /corporategifting/eng-ie/home
Disallow: /corporategifting/eng-it/home
Disallow: /corporategifting/eng-lt/home
Disallow: /corporategifting/fra-lu/home
Disallow: /corporategifting/eng-lv/home
Disallow: /corporategifting/eng-no/home
Disallow: /corporategifting/eng-pl/home
Disallow: /corporategifting/eng-pt/home
Disallow: /corporategifting/eng-ro/home
Disallow: /corporategifting/eng-se/home
Disallow: /corporategifting/eng-si/home
Allow: /corporategifting*/home

Disallow: /personalised-gifts*
Allow: /personalised-gifts*/home

#201708 - Expand Online KV - Disallow robots from wasting crawl budget. 
Disallow: */demandware.static/                   #Irrelevant urls that are either 410 or 500s. NB the resources are locale folder specific, therefore the non-specific paths. 
Disallow: */demandware.store/                   #Internal API urls that are either 410 or 500s or empty pages. NB the resources are locale folder specific, therefore the non-specific paths. 
#END Disallow robots from wasting crawl budget

#201708 - Expand Online KV - Specific allow for resources in the static folder which are used throughout the website for images and resources.
Allow: */demandware.static/*jpg                
Allow: */demandware.static/*svg                  
Allow: */demandware.static/*png                      
Allow: */demandware.static/*css                  
Allow: */demandware.static/*js                       
Allow: */demandware.static/*gif                   
Allow: */demandware.static/*woff              #NB this filetype is not currently in use, added for forward compatibility.
Allow: */demandware.static/*ttf                     
#END specific allow for resources in static demandware folder 

#201708 - Expand Online KV - Allow product pages for Google shopping feed;  
#Note some other pages are also included but this is the best we can do. 

# FRA locales
Allow: /fra-*/*.html                             #Allow all pages ending in .html for FRA urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /fra-*/collection*.html                #Exclude the collection pages
Disallow: /fra-*/mag-*                           #Exclude the magazine pages
Disallow: /fra-*/faq*                            #Exclude the faq pages. 

# ENG locales
Allow: /eng-*/*.html                             #Allow all pages ending in .html for ENG urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /eng-*/collection*.html                #Exclude the collection pages
Disallow: /eng-*/mag-*                           #Exclude the magazine pages
Disallow: /eng-*/faq*                            #Exclude the faq pages. 

# DEU locales
Allow: /deu-*/*.html                             #Allow all pages ending in .html for DEU urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /deu-*/collection*.html                #Exclude the collection pages
Disallow: /deu-*/mag-*                           #Exclude the magazine pages
Disallow: /deu-*/faq*                            #Exclude the faq pages. 

#END allow for Google shopping

#201708 - Expand Online KV - Allow urls to be de-indexed when products or pages are not present anymore because of demandware catchall intercept.
Allow: /fra-*/notfound      
Allow: /eng-*/notfound
Allow: /deu-*/notfound
#END de-indexed pages

#201710 - Expand Online KV - Exclude parameters from being crawled
Disallow: /*?sz=*
Disallow: /*&sz=*
Disallow: /*?switchpipeline=*
Disallow: /*&switchpipeline=*
Disallow: /*?StoreID=*
Disallow: /*&StoreID=*
Disallow: /*?original=*
Disallow: /*&original=*
Disallow: /*?locale=*
Disallow: /*&locale=*
Disallow: /*?lang=*
Disallow: /*&lang=*
Disallow: /*?id=*
Disallow: /*&id=*
Disallow: /*?format=*
Disallow: /*&format=*
Disallow: /*?fdid=*
Disallow: /*&fdid=*
Disallow: /*?dwcont=*
Disallow: /*&dwcont=*
Disallow: /*?country=*
Disallow: /*&country=*
Disallow: /*?category=*
Disallow: /*&category=*
Disallow: /*?cgid=*
Disallow: /*&cgid=*
Disallow: /*?self=*
Disallow: /*&self=*
Disallow: /*?cid=*
Disallow: /*&cid=*
Disallow: /*?pid=*
Disallow: /*&pid=*
Disallow: /*?dwvar_*m_size=*
Disallow: /*&dwvar_*m_size=*
Disallow: /*?q=*
Disallow: /*&q=*
Disallow: /*?searchTerm=*
Disallow: /*&searchTerm=*
#END Exclude parameters

#Search disallows
Disallow: */search
Disallow: */search/*
#END Search disallows

#Disallow Checkout
Disallow: */checkout*
#END Disallow Checkout

Allow: */jobs


#201910 Prevent website from being crawled by InternetArchive Crawler
User-agent: ia_archiver
Disallow: /

#Advent 2022
User-agent: *
Disallow: */advent*/home
Disallow: /advent/*
Allow: */advent*/the-rituals-of-advent*
Allow: /advent/*/home
Allow: /advent/*/the-ritual-of-advent-2d-ecom-2022-1114275.html
Allow: /advent/*/the-ritual-of-advent-3d-ecom-2022-1114272.html
Allow: /advent/*/the-ritual-of-advent-premium-2022-1114276.html
Allow: /advent/*/the-ritual-of-advent-3d-2022-usa-1114273.html
Allow: /advent/*/the-ritual-of-advent-3d-2022-hk-1115230.html


Disallow: /nl-nl/cadeaus/cadeaupakketten/adventskalender
Disallow: /en-hk/gifts/gift-sets/advent-calendar
Disallow: /zh-hk/禮品/禮品套裝/advent-calendar-聖誕倒數月曆
Disallow: /pt-pt/presentes/coffrets/calendario-do-advento
Disallow: /es-es/regalos/cofres-de-regalo/calendario-de-adviento
Disallow: /de-ch/geschenke/geschenksets/adventskalender
Disallow: /de-de/geschenke/geschenksets/adventskalender
Disallow: /fr-ch/cadeaux/coffrets-cadeaux/calendrier-de-l’avent
Disallow: /no-no/gaver/gavesett/adventskalender
Disallow: /da-dk/gaver/gavesæt/gavekalender
Disallow: /fi-fi/lahjat/lahjapakkaukset/joulukalenteri
Disallow: /sv-se/gavor/gavoset/adventskalender
Disallow: /en-nl/gifts/gift-sets/advent-calendar
Disallow: /fr-fr/cadeaux/coffrets-cadeaux/calendrier-de-lavent
Disallow: /hu-hu/ajandek/ajandekszettek/adventi-naptar
Disallow: /ro-ro/cadouri/seturi-cadou/calendar-de-advent
Disallow: /it-it/regali/confezioni-regalo/calendario-dellavvento
Disallow: /pl-pl/prezenty/zestawy-podarunkowe/kalendarz-adwentowy
Disallow: /el-gr/δώρα/σετ-δώρου/ημερολόγιο-αντίστροφης-μέτρησης-χριστουγέννων
Disallow: /lt-lt/dovanos/dovan≈≥-rinkiniai/advento-kalendorius
Disallow: /lv-lv/dāvanas/dāvanu-komplekti/adventes-kalendārs
Disallow: /hr-hr/darivanje/poklon-kompleti/adventski-kalendar
Disallow: /et-ee/kingitused/kinkekomplektid/advendikalender
Disallow: /bg-bg/–ø–æ–¥–∞—Ä—ä—Ü–∏/–ø–æ–¥–∞—Ä—ä—á–Ω–∏-–∫–æ–º–ø–ª–µ–∫—Ç–∏/–∞–¥–≤–µ–Ω—Ç–µ–Ω-–∫–∞–ª–µ–Ω–¥–∞—Ä
Disallow: /sl-si/darila/darilni-seti/adventni-koledar
Disallow: /nl-be/cadeaus/cadeaupakketten/adventskalender
Disallow: /en-us/gifts/gift-sets/advent-calendar
Disallow: /en-gb/gifts/gift-sets/advent-calendar
Disallow: /en-nl/gifts/gift-sets/advent-calendar
Disallow: */advent-2022-fastlane-blocks.html

#Disallow gifting Fastlane 2021
Disallow: /gifting/*

#Allow gifting Fastlane pages for ads purposes 2022
Allow: /gifting/*/home
Allow: /gifting/*/the-ritual-of*
Allow: /gifting/*/amsterdam-collection*
Allow: /gifting/*/private-collection-set*
Allow: /gifting/*/edp-gift-set*
Allow: /gifting/*/good-fortune*
Allow: /gifting/*/love-gift*
Allow: /gifting/*/happiness-gift*
Allow: /gifting/*/homme*


#2021 Disallow greenfriday site pages
Disallow: /greenfriday/*
Allow: /greenfriday/*/green-friday*
Allow: /greenfriday/*/home

#2022 Disallow easter site pages
Disallow: /easter/*
Allow: /easter/*/easter-eggs-2022-1113886m.html
Allow: /easter/*/easter-giftset-2022---karma-1113887.html
Allow: /easter/*/easter-giftset-2022--mehr-1113888.html
Allow: /easter/*/easter-giftset-2022---sakura-1113886.html

#2022 Disallow individual SEO content assets
Disallow: *category-seo-text-*

#2022 Disallow talisman quiz page
Disallow: *talisman-quiz*
        

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