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Om prosjektetNational Award Brand of the Year i Russland er et sosialt viktig prosjekt som har pågått siden 2024 og fortsetter aktivt arbeid i 2026-sesongen. Hovedmålet med initiativet er å anerkjenne...

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Siste whois-oppdateringsdato: 2026/06/15 17:59:24

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Om prosjektet

National Award Brand of the Year i Russland er et sosialt viktig prosjekt som har pågått siden 2024 og fortsetter aktivt arbeid i 2026-sesongen. Hovedmålet med initiativet er å anerkjenne og belønne ledende merkevarer som bestemmer utviklingsbanen til markedet og landet. Prosjektet er posisjonert som en plattform for å oppmuntre de beste selskapene som opererer på det russiske markedet, uavhengig av status: det være seg etablerte giganter eller nisjestartups.

An important feature of the current season is the expansion of access to participation. The organizers specifically opened the doors to foreign companies and brands that are actively working within Russia. Dette gjøres ikke bare av hensyn til antall deltakere, men som et insentiv til å kjempe for forbrukerne og utvikle innenlandsk virksomhet generelt.

Main directions

The award is structured to cover different market segments. The nominations are divided into three blocks: two industry-specific and a block of special nominations. Under each category there is a detailed description, which allows participants to choose the appropriate directions. Noen hovednominasjoner støttes av prisens partnere, for eksempel ble ARDA-foreningen ambassadør for Digital Services-nominasjonen, og PROfashion ble ambassadør for Fashion Industry-nominasjonen.

Deltakelse gir spesifikke bonuser. All participants automatically become residents of the National Award, gain access to Brand Club events and networking opportunities. Nominerte og prisvinnere mottar diplomer, statuetter og rett til å bruke prislogoen til å promotere deres merkevare, på produktemballasje og bedriftens ressurser. This increases consumer confidence and strengthens reputation.

The key objectives of the project include:

Increasing the competitiveness of Russian brands and product quality.
Increasing awareness and demand for high-quality Russian goods and services.
Promotion of the best products and projects.
Increasing trust in public and foreign brands operating in the Russian Federation.

Funksjoner på nettstedet

Nettsted med merkevarepris. ru serves as the central hub for all award processes. A full calendar of events can be found here, from the call for entries to the awards ceremony. For example, the acceptance of applications usually starts on March 1 and lasts until the end of October. Shortlists are formed several times throughout the year - in May, July, September and November. The final jury vote takes place in mid-November, and the awards ceremony traditionally takes place at the end of November.

Et søknadsskjema er tilgjengelig på nettstedet, der du må angi navn, kontakter, merkevareinformasjon og en lenke til nettstedet. Etter sending mottar brukeren et brev med pålogging og passord for å logge inn på deltakerens personlige konto.Alt nødvendig materiell og instruksjoner for utfylling er lagt ut der.

Spesiell oppmerksomhet rettes mot ekspertmiljøet. Prosjektet involverer et rådgivende råd og en jury, som inkluderer kjente markedsfigurer: Dmitry Frolov (ARDA), Vitaly Rasnitsyn, Anna Lukanina, Sergey Piskarev (ROMIR) og andre representanter for ledende foreninger og selskaper. Det er også en merkevareklubb hvor det holdes møter, enogastronomiske middager og åpne presentasjoner av de nominerte.

Kontaktinformasjon

For å kontakte arrangørene gir nettstedet en detaljert liste over kontakter til ansvarlige personer. Spørsmål kan sendes på e-post eller telefon:

Generelle spørsmål:info@brand-award. ru, 8 (495) 627-67-22
Søknad og arbeid med deltakere:zayavka@brand-award. ru, 8 (903) 960-62-80
Tilknytningsprogrammer:rodina@brand-award. ru, 8 (916) 303-57-43
Pressesenter:pr@brand-award. ru
Spesielle prosjekter:otvet@brand-award. ru

Telefonnumrene til koordinatorer og ledere for operativ kommunikasjon er også angitt. Juridisk enhet - Point Passat LLC.

Vanlige spørsmål

Hvem kan søke om å delta i prisen?

Bedrifter som opererer på det russiske markedet kan delta. For sesongen 2026 er søknader åpne ikke bare for nasjonale merker, men også for utenlandske selskaper som aktivt opererer i Russland. Både store ledere og nye nisjemerker kan søke.

Hvilke stadier går tildelingen gjennom?

Prosessen omfatter flere stadier: oppstart av mottak av søknader (vanligvis i mars), dannelse av shortlister over nominerte (vår, sommer og høst), juryavstemning i november og den endelige prisutdelingen i slutten av november. Det holdes også åpne presentasjoner av prosjekter og Brand Club-møter.

Hva får deltakerne etter å ha sendt inn en søknad?

Alle deltakere blir innbyggere i prisen. De får omtale om prosjektets ressurser, nettverksmuligheter og tilgang til Brand Club-arrangementer. Nominerte og prisvinnere mottar i tillegg diplomer, statuetter og rett til å bruke prisens logo i markedsføring.

Hvordan finner man ut stemmeresultatene?

Resultatene bestemmes av en ekspertjury. Kortlister publiseres på nettsiden i mai, juli, september og november. De endelige vinnerne annonseres under en seremoni i slutten av november. Informasjon om vinnerne publiseres også i ledende medier.

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Tittel: Национальная Премия «Бренд года в России»

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