www.ifop.com

• equiv: origin-trial content: A7vZI3v+Gz7JfuRolKNM4Aff6zaGuT7X0mf3wtoZTnKv6497cVMnhy03KDqX7kBz/q/iidW7srW31oQbBt4VhgoAAACUeyJvcmlnaW4iOiJodHRwczovL3d3dy5nb29nbGUuY29tOjQ0MyIsImZlYXR1cmUiOiJEaXNhYmxlVGhpcmRQYXJ0eVN0b3JhZ2VQYXJ0aXRpb25pbmczIiwiZXhwaXJ5IjoxNzU3OTgwODAwLCJpc1N1YmRvbWFpbiI6dHJ1ZSwiaXNUaGlyZFBhcnR5Ijp0cnVlfQ==
• charset: UTF-8
• name: viewport content: width=device-width, initial-scale=1.0
• name: apple-mobile-web-app-title content: Ifop
• name: google-site-verification content: VKeaPVjzpj9aklz1e43Meyxa3OnhI5_Pogt_KwemDC4
• name: description content: Expert in market research, opinion polls, consumer insights, and societal trends, helping brands and institutions anticipate change.
• name: robots content: follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
• property: og:locale content: en_GB
• property: og:type content: website
• property: og:title content: Home - Ifop Group
• property: og:description content: Expert in market research, opinion polls, consumer insights, and societal trends, helping brands and institutions anticipate change.
• property: og:url content: https://www.ifop.com/
• property: og:site_name content: Ifop Group
• property: og:updated_time content: 2026-04-30T10:09:59+02:00
• property: article:published_time content: 2025-07-23T11:59:16+02:00
• property: article:modified_time content: 2026-04-30T10:09:59+02:00
• name: twitter:card content: summary_large_image
• name: twitter:title content: Home - Ifop Group
• name: twitter:description content: Expert in market research, opinion polls, consumer insights, and societal trends, helping brands and institutions anticipate change.
• name: twitter:label1 content: Written by
• name: twitter:data1 content: developer
• name: twitter:label2 content: Time to read
• name: twitter:data2 content: Less than a minute
• itemprop: url content: https://www.ifop.com/en/ifop-opinion/
• itemprop: url content: https://www.ifop.com/en/sociovision/
• itemprop: url content: https://www.ifop.com/en/occurrence/
• itemprop: url content: https://www.ifop.com/en/deep-opinion/
• itemprop: url content: https://www.ifop.com/en/brainvalue/

• Go to menu
• Go to content
• Aller au pied de page
• EN
• Le Mag
• Communication & impacts
• Stand out on a social issue & get people talking about you
• Structure your influence strategy
• Launch a participatory democracy system
• Gather citizens’ opinions on regional policies
• Anticipate and manage media and reputation crises
• Structure and manage your brand strategy
• Stay in charge of your brand image & reputation
• Build your brand narrative
• Evaluate the coherence between your image & your experience
• Analyze markets & detect opportunities
• Map your stakeholders & competitors
• Anticipate societal changes
• Segment your target profiles
• Grasp expectations at every touchpoint
• Design engaging user experiences
• Interact with your customers in real time
• Explore prospective scenarios and imagine the future
• Detect untapped markets
• Optimize the performance of your product portfolio
• Test and evaluate your products
• Test the impact of your communication strategy
• Assess all aspects of the employee experience
• Structure your communication and marketing activities
• Optimize your employer attractiveness
• Public affairs
• Food & Consumption
• Automotive & mobility
• Banking, finance & insurance
• Beauty & Well-being
• Energy & services
• Luxury
• Media & Entertainment
• Ifop Opinion
• Ifop Marketing
• Sociovision
• Occurrence
• Deep Opinion
• Brainvalue
• Our DNA
• https://www.ifop.com/en/?s=
• Post your brief
• Capabilities
• Journalists
• Join us
• China
• America
• FR
• https://www.ifop.com/en/ifop-opinion/
• https://www.ifop.com/en/sociovision/
• https://www.ifop.com/en/occurrence/
• https://www.ifop.com/en/deep-opinion/
• https://www.ifop.com/en/brainvalue/
• https://www.ifop.com/en/article/the-french-view-of-the-pantheon
• https://www.ifop.com/en/article/occurrence-creates-its-sport-art-culture-division
• https://www.ifop.com/en/article/survey-of-cerfrance-member-customers-on-electronic-invoicing
• https://www.ifop.com/en/evenement/inside-the-ai-shift-when-people-change-decisions-must-follow/
• https://www.ifop.com/en/evenement/luxe-renaissance-circles/
• https://www.ifop.com/en/evenement/breakfast-exhibition-experience/
• https://www.ifop.com/en/evenement/vvf-symposium-90-years-of-paid-vacations-where-do-people-stand-today/
• https://www.ifop.com/en/evenement/media-figaro-reputation-the-new-territory-of-conquest-for-brands/
• https://www.ifop.com/en/evenement/breakfast-debate-uses-and-image-of-loyalty-programs-in-france/
• https://www.ifop.com/en/evenement/in-food-2-schizo-food-deciphering-the-contradictions-of-the-2026-eater/
• https://www.ifop.com/en/evenement/grand-prix-strategies-de-la-beaute-2026/
• https://www.ifop.com/en?s=&search_formats%5B%5D=evenement
• https://www.ifop.com/en/cas-client/authentic-reactions-redefine-campaign-performance/
• https://www.ifop.com/en/cas-client/made-in-viande-the-impact-of-an-event-steeped-in-trust/
• https://www.ifop.com/en/cas-client/from-diagnosis-to-impact-a-matter-of-conviction/
• https://www.ifop.com/en/cas-client/pinpointing-the-differences-at-the-heart-of-mobility-narratives/
• https://www.ifop.com/en/cas-client/when-chinese-golfers-shape-the-future-of-the-market/
• https://www.ifop.com/en/cas-client/french-people-and-hydration-an-unexpected-paradox/
• https://www.ifop.com/en/share-your-brief/?source_page=https%3A%2F%2Fwww.ifop.com%2Fen%2F
• https://www.ifop.com/en/post-your-brief/?source_page=https%3A%2F%2Fwww.ifop.com%2Fen%2F
• https://www.ifop.com/magifop/
• https://www.ifop.com/en
• Contact
• Legal notice
• Terms of use
• Privacy Policy
• Respondent rights
• Cookies policy
• fl72bFKkVo7SM2V6Lv-R0sAAU6NDicyDfKVW4QC1og8=.html

• Find out more about managing your data and your rights
• Youtube
• Linkedin

            Domain Name: IFOP.COM
Registrar: Gandi SAS
Domain Status: client transfer prohibited
Creation Date: 1997-10-03T04:00:00Z
Registry Expiry Date: 2026-10-02T04:00:00Z
Updated Date: 2025-09-17T13:44:23Z
Name Server: NS-154-B.GANDI.NET
Name Server: NS-167-C.GANDI.NET
Name Server: NS-95-A.GANDI.NET
REGISTRAR Contact: Gandi SAS
>>> Last update of RDAP database: 2026-03-19T22:25:20Z         

			User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.ifop.com/sitemap_index.xml
        

Technické SEO

SEO na stránke

Obsah a UX