www.adexchanger.com

• charset: UTF-8
• name: viewport content: width=device-width, initial-scale=1
• name: robots content: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
• name: description content: AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
• property: og:locale content: en_US
• property: og:type content: website
• property: og:title content: AdExchanger
• property: og:description content: AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
• property: og:url content: https://www.adexchanger.com/
• property: og:site_name content: AdExchanger
• property: og:image content: https://www.adexchanger.com/wp-content/uploads/2023/09/adx-social.png
• property: og:image:width content: 1200
• property: og:image:height content: 675
• property: og:image:type content: image/png
• name: twitter:card content: summary_large_image
• name: twitter:site content: @adexchanger
• name: google-site-verification content: q3MgKVUy_25MfiBQaGBdWvau7BnaLgyQxXKwuZUQTZQ
• name: keywords content: Liftoff, ad tech IPO, Andre Tutundjian, Artificial Intelligence, blackstone, mobile advertising, Mobile
• name: onesignal content: wordpress-plugin
• name: msapplication-TileImage content: https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-270x270.png

• http://www.adexchanger.com/#471bdd6e-579f-4fd5-bd52-8dafc8a45dac
• Cookie Settings
• Latest
• Marketers
• Agencies
• Publishers
• Technology
• Platforms
• Identity
• Measurement
• Data Privacy
• Artificial Intelligence
• CTV
• Commerce
• AdExplainer
• Exclusive Report
• Daily News Roundup
• All Columns
• Data-Driven Thinking
• On TV & Video
• The Sell Sider
• Content Studio
• Comic
• Contributor Guidelines
• Advertise
• Subscribe
• AdExchanger Advisory Board
• About Us
• Contact Us
• Programmatic AI Las Vegas
• Programmatic I/O 2026
• Webinars
• Events
• Network Events
• AdExchanger Talks
• The Big Story
• Inside the Stack
• http://www.adexchanger.com/
• Become an AdHero
• Subscribe
• Sign In
• Sign Up
• Latest
• Roblox Opens Up Advertising To Kids Under 13
• Gaming
• IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window
• Mobile
• The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness
• This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision
• Platforms
• Don’t Take Customers At Face Value
• How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
• Marketers
• Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act
• Digital Advertising Needs Guardrails For AI
• Subscribe
• AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
• Daily News Roundup
• From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
• Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand
• Publishers
• How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance
• Why Critics Say Email-Based IDs Don’t Work For CTV
• CTV
• How ‘Wrapped’ Insights Become Audience Segments
• Pirated Sports Streams Are Warping TV’s Most Important Ratings
• How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
• Measurement
• Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
• http://www.adexchanger.com/newsletter
• Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
• Sarah Sluis
• The End Of The Programmatic Pageview
• Allison Schiff
• James Hercher
• Anthony Vargas
• Alyssa Boyle
• Andrew Byrd
• Victoria McNally
• FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
• Joanna Gerber
• AdExchanger Talks
• The Big Story
• Join Now
• http://www.adexchanger.com/?utm_campaign=adx-traffic&utm_medium=web&utm_source=footer-logo&utm_term=back-to-top
• Learn More
• Advertise
• RSS

• https://www.accessintel.com/ai-privacy-policy/
• https://www.facebook.com/AdExchanger
• https://twitter.com/i/flow/login?redirect_after_login=%2Fadexchanger
• https://www.linkedin.com/company/adexchanger-com?trk=top_nav_home
• https://www.chiefmarketer.com/
• https://www.prnewsonline.com/
• https://www.eventmarketer.com/
• https://www.cynopsis.com/
• https://www.leadscon.com/
• https://www.admonsters.com/
• https://www.cablefax.com/
• AdExchanger Awards
• iTunes
• Soundcloud
• Spotify
• RSS
• iTunes
• Soundcloud
• Spotify
• RSS
• Privacy & Terms
• Accessibility
• Diversity, Equity, Inclusion & Belonging
• Access Intelligence, LLC

            Domain Name: ADEXCHANGER.COM
Registrar: GoDaddy.com, LLC
Domain Status: client delete prohibited
Domain Status: client renew prohibited
Domain Status: client transfer prohibited
Domain Status: client update prohibited
Creation Date: 2008-07-26T15:42:21Z
Registry Expiry Date: 2027-07-26T15:42:21Z
Updated Date: 2026-07-27T11:47:44Z
Name Server: DARWIN.NS.CLOUDFLARE.COM
Name Server: PAM.NS.CLOUDFLARE.COM
REGISTRAR Contact: GoDaddy.com, LLC
>>> Last update of RDAP database: 2026-07-27T18:17:06Z         

			User-agent: Googlebot
Disallow: 
User-agent: googlebot-image
Disallow: 
User-agent: googlebot-mobile
Disallow: 
User-agent: MSNBot
Disallow:
User-agent: GPTBot
Disallow: /
User-agent: AddSearchBot
Disallow:

User-agent: Google-Extended
Disallow: /

User-agent: *
Crawl-delay: 60
Disallow: /cgi-bin/
Disallow: /wp-admin/
Disallow: /wp-includes/
Sitemap: https://www.adexchanger.com/sitemap_index.xml
        

Teknik SEO

Sayfa İçi SEO

İçerik ve Kullanıcı Deneyimi