aka-media.ru
RegisteredAbout the projectAkaMedia. ru is a resource dedicated to professional journalism, corporate communications and media analytics. The project is supervised by Andrey Miroshnichenko, known a...
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Website Description
About the project
AkaMedia. ru is a resource dedicated to professional journalism, corporate communications and media analytics. The project is supervised by Andrey Miroshnichenko, known as the author of the books When Newspapers Will Die and How to Write a Press Release, as well as the head of the School of Effective Text Media. The site functions as an educational platform and a repository of expert materials, where theory is supported by practice.
The main goal of the project is not just to publish news, but to teach how to create quality content. Here they look at how to write press releases, manage corporate publications and adapt to the digital environment. Particular attention is paid to crises in the media industry, the impact of technology on journalism and the problems of post-truth.
Main directions
The site's content is structured into several key blocks, each of which solves a specific problem for communications specialists.
- School of Effective Text (SHEFT). This is the educational core of the project. Seminars are held here for press secretaries, marketers and executives. Topics range from basic press release writing skills to advanced communications strategy issues. In particular, there are materials on auditing corporate publications and adapting media for new audiences.
- Corporate media and columnism. The section is devoted to how to turn the boring Bulletin of the Authorities into an interesting newspaper. The author analyzes cases of large companies, discusses the role of influencers in branding and analyzes mistakes in covering high-profile events. There are separate articles about Hrenovation instead of deportation or mystical management in corporations like Pacific Bell.
- Media. Inside and Foresight. Analytical notes on current events are published here: crises in editorial offices (for example, Republic), projects like The Bell, the work of robot journalists. The Foresight block examines long-term trends: the death of newspapers, Internet hygiene in the post-truth era, and the impact of the fourth industrial revolution on society.
- Knowledge Library. The site presents the full texts of Andrei Miroshnichenko's books in electronic form. These are not just links, but detailed descriptions of the content. For example, the book When Newspapers Die contains forecasts about paid content and viral editors, and the Encyclopedia of Communications combines knowledge on semantics, psychology and PR.
Features of the site
The site is characterized by a high density of information and the absence of water. The materials are written in expert language, but with a lively intonation. The author is not afraid to use irony when it comes to media crises or absurd marketing moves.
An interesting detail is the presence of specialized dictionaries. The resource contains a Dictionary of headings of corporate publications, as well as dictionaries of advertising and political slogans. This is a practical tool for those who work with text and want to avoid clichés.
The SHEFT video section contains recordings of lectures where specific threats to the media are discussed: from readers to brands and robots. For example, a case is mentioned in which a robot journalist reported on a non-existent earthquake in Santa Barbara, which sparked a conversation about the responsibility of automation.
The content is often based on real cases and interviews. The site quotes speeches on Radio Liberty, TVC, and the Futuroshock program. This gives weight to the materials and confirms the author’s status as a recognized media analyst.
Contact information
There are no direct contact information (phone numbers or email) in the provided text. The Contacts section in the menu is mentioned, as well as the opportunity to purchase books through the Ridero and Amazon stores. For communication, you should probably use the feedback form on the website or links to social networks mentioned in the context of the speeches (for example, Maxim Kashulinsky's Facebook).
FAQ
Frequently asked questions
What is the School of Effective Text Media?
This is an educational project by Andrey Miroshnichenko, who conducts seminars and lectures on creating high-quality journalistic text, auditing corporate publications and communication strategies. The training is aimed at press secretaries, marketers and managers.
Where can I buy books by Andrei Miroshnichenko?
All of the author’s books, including When Newspapers Die, How to Write a Press Release and the Encyclopedia of Communications, are available in electronic form in the Ridero store and on Amazon.
What is the book about When will newspapers die?
In this book, the author predicts the decline of the printed press, describes the technological and economic processes leading to this, and also discusses the future of journalism, paid content and digital formats. The book became a bestseller back in 2011.
What topics are covered in the Media block. Insider?
Analytical notes on current events in the media industry are published here: analyzes of crises in editorial offices (for example, Republic), analysis of projects like The Bell, discussion of the work of robot journalists and the influence of social networks on the agenda.
Does the site have reference materials for editors?
Yes, the resource contains specialized dictionaries: a dictionary of corporate publication headings, a dictionary of advertising slogans and a dictionary of political slogans. There are also technical requirements for texts and examples of infographics.
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- property: og:description content: Что почитать во время самоизоляции – книги по коммуникациям и медиа Книги Андрея Мирошниченко доступны в электронном виде в магазине Ридеро и на Амазон. Книга «Когда умрут газеты» (2011) стала бестселлером и произвела эффект разорвавшейся бомбы в мире медиа. Автор предсказал смерть газет и описал технологические, экономические и культурные процессы, которые ведут к закату прессы. …
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domain: AKA-MEDIA.RU
nserver: ns1.domains.ru.
nserver: ns2.domains.ru.
state: REGISTERED, DELEGATED, VERIFIED
person: Private Person
registrar: DOMAINS-RU
admin-contact: http://domains.ru/whois
created: 2023-06-20T14:04:59Z
paid-till: 2027-06-20T14:04:59Z
free-date: 2027-07-21
source: TCI
Last updated on 2026-06-18T14:18:01Z
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