cosmetic-candy.com

About the project

Cosmetic Candy positions itself as a British beauty blog with character. The project, created by the author under the nickname Row, specializes in reviews of cosmetics and skin care products. The focus is on popular Western and Eastern brands, including Mac, Chanel, Bobbi Brown, Clinique, Shu Uemura and RMK. The site offers readers practical content: makeup tutorials, tutorials, swatches (color samples) and video lectures.

In addition to classic reviews, the editors pay attention to home recipes, tips on hair and skin care, and also cover special industry events. The design and tone of the material is described as quirky and original, which distinguishes it from dry corporate resources.

Main directions

The site’s content can be divided into several key sections:

• Product reviews. The author examines in detail the effectiveness of the funds, based on personal experience. For example, a review of Aveda Invati Exfoliating Shampoo Thickening Conditioner describes in detail the problem of sensitive scalp and hair loss that the author encountered during pregnancy. The emphasis is on the composition (Ayurvedic herbs, ginseng, turmeric) and the results of use.
• News and promotions. The blog promptly publishes information about sales and collaborations. Thus, mention is made of a 48-hour sale at Cult Beauty with a 25 discount using the promo code FLASH25, as well as charity campaigns from Sisley (in support of Kids Company) and Jo Malone (as part of Breast Cancer Awareness Month).
• Entertaining and interactive content. The site participates in major polls such as Olay's Big British Beauty Poll, inviting readers to vote for style icons and win prizes. There are also reviews of unusual products, such as LUSH FUN multifunctional solid shampoos, which can be used to wash your body, hair or even clothes.
• Personal experience and lifestyle. The text includes sections on baby care (Baby Candy), which discusses baby skin concerns, as well as posts on the end of use of specific products (Done and Dusted), which helps readers understand which products are actually completely used up.

Features of the site

The project is characterized by a high degree of audience involvement. Article pages actively use comments: for example, a review of Aveda shampoo received 2 comments, and a post about a sale received 3. This creates the feeling of a living community where you can discuss the effectiveness of products.

The site structure includes easy navigation through archives, swatch galleries (Swatch Gallery), videos and events (IMATS). There are separate sections devoted to specific brands or topics, such as Mary Quant, Kitty Gallery, and Haircare, with an emphasis on Aveda products.

An interesting detail: the site uses humorous references in the texts (for example, comparing an itchy head to the Curious George monkey), which corresponds to the stated quirky style. At the same time, the author honestly admits his preferences and shortcomings, for example, he mentions that the air conditioner uses up absurdly quickly, which makes the reviews more reliable.

Contact information

To contact the editors or regarding cooperation (PR), the website provides corresponding menu items. The footer contains an email for contacts: info@costfp1303. com. A feedback form is also available through the Contact section.

• equiv: content-type content: text/html; charset=utf-8
• name: description content: A quirky and original British Beauty Blog. Daily cosmetics and skincare reviews for popular Western and Eastern make up brands including Mac, Chanel, Bobbi Brown, Clinique, Shu Uemura, and RMK. Learn how to apply make up, read tutorials, view swatches and watch make up lessons. Homemade products, skin and hair care tips and special events are also featured.
• name: keywords content: Make up, Cosmetics, Style, Mascara, Eyeshadow, tutorials, eyeliner, MAC, Shu Uemura, Nars, Illamasqua, Hair, Nails, Color, beauty, tutorials, looks, lip color, Aube, Givenchy, Laura mercier, British Beauty Blog Make up cosmetics skin care eyeliner eyeshadow MAC illamasqua tutorials bobbi brown Clinique Homemade Beauty Fashion MAC Cosmetics Guru Lipstick Lipgloss foundation application Urban Decay Sephora Smashbox Make Up Forever Lancome Cosmetics Max Factor Maybelline Makeup, Dazzledust NARS NYX Cover Girl Boots Chanel MAC Pro MAC Cosmetics ELF How to Bobbi Brown Celebrity Make-up Make-over Japanese Cosmetics, Korean Cosmetics, Asian Cosmetics, Makeup Reviews, Cosmetic Reviews, Beauty Reviews Skincare Reviews MAC Makeup Reviews, MAC makeup, makeup reviews, makeup blog, makeup tips, beauty blog, beauty tips, skin care, mac cosmetics, makeup, lancome, clinique, chanel, hair care, perfume, smokey eye

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• Nails of the Day: Missha Crystal Nail Polish in Metallic Blue Green – HGR01
• It’s Here! Ginormous Blog Sale 2012
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• Aveda Invati Exfoliating Shampoo & Thickening Conditioner Review!
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