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E

ewm.co.uk

Registered
Page analyze update date: 2026/02/16 10:36:32
Last whois update date: 2026/03/20 14:39:10
Redirected to: www.ewm.co.uk Active
Domain Status
Registered
Paid till
22.03.2027
Available from
21.04.2027
SEO Score
56.85%
83
Score achieved
146
Maximum score

Main Information

ℹ️
Title: The Edinburgh Woollen Mill: UK Cashmere & Knitwear Specialists | EWM
Description: EWM are the specialists in women's and men's knitwear styles including jumpers and cardigans. Click here to shop online at The Edinburgh Woollen Mill
Keywords: The Edinburgh Woollen Mill, EWM, Ladies Fashion, Mens Fashion, Ladieswear, Menswear, Ladies Knitwear, Mens Knitwear, Cashmere Knitwear, Lambswool Knitwear, Cotton Knitwear, Aran Knitwear, Fleece, Harris Tweed, Waxed Jackets, Outdoor Clothing, Gifts, Christmas Gifts, Festive Gifts, Gift Ideas, Lochmere, EWM Pure Classics, PG Field, James Pringle, Honor Millburn
Page Encoding: utf-8
Page Filesize: 148 KB

Server Information

🖥️
IP: 185.147.133.27
Location: United Kingdom,GB,,,51.4964,-0.1224,Europe/London
Encoding: utf-8

Whois Information

📄
domain_name: ewm.co.uk
update_date: 2026-02-19T12:37:43.035809Z
update_time: 1771504663
creation_date: 1999-03-22T14:28:57Z
creation_time: 922112937
expiration_date: 2027-03-22T14:28:57Z

Whois Raw Data

📋
            Domain Name: EWM.CO.UK
Registrar: Gandi
Domain Status: active
Creation Date: 1999-03-22T14:28:57Z
Updated Date: 2026-02-19T12:37:43.035809Z
Registry Expiry Date: 2027-03-22T14:28:57Z
Name Server: NS-1254.AWSDNS-28.ORG.
Name Server: NS-1869.AWSDNS-41.CO.UK.
Name Server: NS-322.AWSDNS-40.COM.
Name Server: NS-846.AWSDNS-41.NET.
REGISTRAR Contact: Gandi
>>> Last update of RDAP database: 2026-03-20T14:39:10Z

Robots.txt

🤖
			# Crawlers Setup
User-agent: *
Crawl-delay: 30

# Allowable Index
Allow: /*?p=
Allow: /index.php/blog/
Allow: /catalog/seo_sitemap/category/

# Directories
Disallow: /404/
Disallow: /app/
Disallow: /api/
Disallow: /catalog/category/view/
Disallow: /catalog/product_compare/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /cgi-bin/
Disallow: /contacts/
Disallow: /customer/
Disallow: /downloader/
Disallow: /errors/
Disallow: /includes/
Disallow: /magento/
Disallow: /index.php/404/
Disallow: /index.php/api/
Disallow: /index.php/app/
Disallow: /index.php/catalog/category/view/
Disallow: /index.php/catalog/product/view/
Disallow: /index.php/catalog/product_compare/
Disallow: /index.php/catalogsearch/
Disallow: /index.php/checkout/
Disallow: /index.php/contacts/
Disallow: /index.php/customer/
Disallow: /index.php/downloader/
Disallow: /index.php/lib/
Disallow: /index.php/media/
Disallow: /index.php/newsletter/
Disallow: /index.php/no-route/
Disallow: /index.php/pkginfo/
Disallow: /index.php/poll/
Disallow: /index.php/report/
Disallow: /index.php/review/
Disallow: /index.php/sendfriend/
Disallow: /index.php/skin/
Disallow: /index.php/tag/
Disallow: /index.php/var/
Disallow: /index.php/wishlist/
Disallow: /lib/
Disallow: /maintenance.html
Disallow: /newsletter/
Disallow: /no-route/
Disallow: /pkginfo/
Disallow: /poll/
Disallow: /report/
Disallow: /review/
Disallow: /shell/
Disallow: /scripts/
Disallow: /stats/
Disallow: /sendfriend/
Disallow: /tag/
Disallow: /var/
Disallow: /wishlist/
Disallow: /varnish-purge.php

# Paths (clean URLs)
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /control/
Disallow: /contacts/
Disallow: /customer/
Disallow: /customize/
Disallow: /poll/
Disallow: /review/
Disallow: /search/
Disallow: /sendfriend/
Disallow: /tag/
Disallow: /wishlist/
Disallow: /supplier-terms
Disallow: */where/size/*
Disallow: */where/price/*
Disallow: */where/*_*
Disallow: /*/*/*/*/*/*/*
Allow: /media/catalog/
Allow: /media/imagery/
Allow: *media/aws/*/*/*
Allow: *media/catalog/*

# Files
Disallow: /cron.php
Disallow: /cron.sh
Disallow: /error_log
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /STATUS.txt

# Paths (no clean URLs)
Disallow: /*.php$
Disallow: /*?p=*&
Disallow: /*?SID=
Disallow: /*?limit=all

# Turpentine
Disallow: /turpentine/

# Uncomment if you do not wish for Google to index your images
#User-agent: Googlebot-Image
#Disallow: /

sitemap: https://www.ewm.co.uk/sitemaps/sitemap.xml

SEO Audit

🔍

Technical SEO

✓
Response Code
HTTP/2 200
Status 200 OK - page loads correctly.
✓
Character Encoding
Page: utf-8, Header: utf-8
Character encoding consistent between HTML and headers.
✓
Page Size
152056 bytes
Page size acceptable for fast loading.
✓
Resources
0 total
Optimal number of resources.
✓
Hreflang Tags
hreflang tags
Add hreflang tags if you have multilingual content.
✓
Robots.txt
Exists
Robots.txt file found.
!
Sitemap
Not found
Add sitemap.xml and reference it in robots.txt.
✓
HTTPS
Yes
Secure HTTPS connection enabled.
✓
Compression
gzip
Gzip or Zstd compression enabled for faster loading.
✓
Caching
no-store, no-cache, must-revalidate, max-age=0,no-store, no-cache, must-revalidate, max-age=0
Cache-control headers properly set.
✓
Page Speed
2.19 ms
Excellent loading speed.

On-Page SEO

!
Title
The Edinburgh Woollen Mill: UK Cashmere & Knitwear Specialists | EWM
Title too long. Reduce to 30-60 characters to avoid truncation.
✓
Meta Description
EWM are the specialists in women's and men's knitwear styles including jumpers and cardigans. Click here to shop online at The Edinburgh Woollen Mill Lenght:159
Good meta description length (100-160 characters).
!
H1 Heading
0 found - ""
Add exactly one H1 heading with primary keywords.
!
Word Count
Content very short. Aim for at least 500 words for better SEO.
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
✓
Duplicate Meta
[]
No duplicate meta tags found.
✓
Keywords
The Edinburgh Woollen Mill, EWM, Ladies Fashion, Mens Fashion, Ladieswear, Menswear, Ladies Knitwear, Mens Knitwear, Cashmere Knitwear, Lambswool Knitwear, Cotton Knitwear, Aran Knitwear, Fleece, Harris Tweed, Waxed Jackets, Outdoor Clothing, Gifts, Christmas Gifts, Festive Gifts, Gift Ideas, Lochmere, EWM Pure Classics, PG Field, James Pringle, Honor Millburn
Meta keywords set (note: not used by major search engines).

Content and UX

!
Language
Add lang attribute to tag for accessibility and SEO.
✓
Images
0 total, 0 missing ALT
All images have proper ALT text.
!
Viewport
Add viewport meta tag for mobile responsiveness.
!
Open Graph
Missing: og:title, og:description, og:image, og:url
Add missing OpenGraph tags for social media sharing: og:title, og:description, og:image, og:url
!
Structured Data
JSON-LD scripts
Add structured data (JSON-LD) for rich snippets and better SEO.

Positions in Google

Search Phrases - Google

🔍
Position Phrase Page Snippet
1country rose/women/women-brands/...

Additional Services

💎