About the projectThe fm_group_spb magazine on the LiveJournal platform is a personal blog of Pavel Danilov, dedicated to the activities of the FM Group company (FM Group). The project is ...
The fm_group_spb magazine on the LiveJournal platform is a personal blog of Pavel Danilov, dedicated to the activities of the FM Group company (FM Group). The project is positioned as a True Story, which immediately sets the tone for a critical and analytical approach to covering events in the field of network marketing. The author does not simply broadcast news on behalf of the corporation, but conducts an independent analysis of marketing plans and financial conditions for distributors.
The main goal of the resource is to give market participants the opportunity to compare the working conditions of FM Group with the offers of other network companies, in particular Herbalife (LR), based on specific numbers, and not on advertising slogans.
The blog content is focused on a detailed analysis of the reward system. The author examines exactly how payments are formed upon achieving certain qualifications. As a key example, we take the SUPERBONUS +40 promotion, which the company announced for distributors with status 15 and above. Pavel Danilov does not take this at face value, but immediately begins to recalculate the benefits.
The text provides a comparative calculation of profitability with a turnover of 240,000 rubles. The author shows that even taking into account the new bonus of 40, the total payment to the entire structure in FM Group is about 21,600 rubles. For contrast, he provides data for Herbalife: with a similar turnover and qualification 16, the payment reaches 32,000 rubles. The difference turns out to be significant - almost one and a half times.
The analysis continues at higher skill levels:
The author also draws attention to the fundamental difference in the cost of points: in FM Group one point costs 20 rubles upon purchase and is paid 10 rubles, while in the compared company the cost of a point is much higher. This allows us to conclude that FM Group’s marketing plan may be less profitable for major leaders than stated in official materials.
The site operates in the format of a classic LiveJournal blog. There is no complex interface or online store, only text entries, archives, photographs and videos. The presentation style is frank and sometimes harsh. The author directly states that he found a company with the best bonuses, refuting FM Group’s statements that such large bonuses cannot be found in any network company.
The peculiarity of the project is in its dates: the last entry is dated March 9, 2012.This means that the material is a historical document documenting the situation in the network marketing market more than ten years ago. The blog serves as a kind of archive of opinions from that period, where the author tries to debunk myths about the benefits of cooperation with FM Group.
The text provided does not contain direct contact information (telephone numbers, office addresses). Only the link to the promotion banner is mentioned: http:federicomahorar. rubannerspagessuperbonus40. php, which leads to the company's external resource. The authorship belongs to Pavel Danilov, whose name is indicated in the title and description of the account.
This is an offer from FM Group for distributors with status 15 and above. The essence of the promotion is that the company pays an additional bonus in the amount of 40 from the amount of commissions (check) earned this month. Thus, the total income is increased by 40 above the standard payment.
According to the calculations of the blog author, with a turnover of 240,000 rubles (which corresponds to qualification 15 in FM), the total payment to the entire structure, taking into account the new bonus, will be about 21,600 rubles. For comparison, in Herbalife, with a similar turnover and qualification 16, the payment reaches 32,000 rubles, that is, the difference is almost one and a half times in favor of the second company.
The author points out a significant difference: in FM Group, one point when purchasing costs an average of 20 rubles, and when paying out - only 10 rubles per piece. In the compared company (LR), the cost of a point for a purchase is about 30 rubles, and the calculation of payments is based on the actual purchase amount, which makes the effective point approximately 25 rubles.
In addition to direct payments, the author mentions that at qualification 16 in Herbalife you can get a car, for which the company pays an additional 6,500 rubles per month. At a higher level (qualification 21) this amount increases to 10,600 rubles per month.
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