help-ru.romi.center
RegisteredThe ROMI center knowledge base is your assistant in the world of marketing analyticsHere it is - a real knowledge base, where everything is simple and clear. No unnecessary complications,...
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The ROMI center knowledge base is your assistant in the world of marketing analytics
Here it is - a real knowledge base, where everything is simple and clear. No unnecessary complications, just useful information about working with the ROMI center platform. If you have recently started using the service or want to understand everything down to the smallest detail, this page will become your faithful companion.
The platform helps to collect data from various sources: from advertising accounts to CRM systems. The main thing is to connect, configure and immediately see the results. Did you like it? Then you can dive deeper. The knowledge base is divided into categories to make finding the material you need easier than ever.
Where does it all begin?
The Getting Startedsection is like the first step into the world of analytics. Here they tell you what you need to do to quickly launch the project. Nothing extra. Just the key points. And if something goes wrong, there are answers to frequently asked questions.
But when everything is already set up and you want to transfer data, the time comes for Data Transfer. The instructions help you avoid mistakes when connecting connectors. It is especially important to check the settings, because incorrect data can lead to false conclusions. In fact, this is precisely why such guides are needed.
What to do with the data next?
When the data arrives, it needs to be processed. This is where the Data Transformation section comes into effect. Here they teach how to mix information, calculate new metrics or build attribution models. This is not just a beautiful interface - these are real tools for understanding the effectiveness of advertising.
Then comes the turn of reports. In Setting up reportsthey explain how to work with Yandex DataLens. A lot depends on how you structure the data. But even if you are a beginner, everything is accessible and step by step.
Documentation and additional materials
Not everyone knows, but each connector has its own documentation. The Connector Documentationsection contains a description of the fields and metrics. Useful, especially if you work with several sites at the same time. There is also Additional materials where you can find tips on marketing analytics.
And yes, sometimes you just want to know the answer to one question. This is where the Popular Questions block comes in handy. For example, how to download historical expenses? The answer is simple: contact technical support. The main thing is to prepare a login, names of sites (facebook, ya.direct), accounts and the required period. Without this nothing will work.
What about currencies? If you have different currencies in your accounts, ROMI center will automatically convert them. The rate is taken at the time the data is sent to Google Analytics. And yes, this is important to know. Especially if you work with international campaigns.
When does it come to the frequency of data transmission? Everything is pretty clear. For most advertising platforms - once a day, from 00:00 to 00:15. The exception is Google Ads. There's a 12 hour delay. Plus, data from Bitrix24 and amoCRM is transmitted online or every 30 minutes, respectively. This means that the information is always up to date.
Want to try?
If you still have doubts, why not sign up for a demo? Just sign up and the experts will show you how the system works. They will explain what metrics to calculate and how to optimize advertising for target users. They will tell you about CPL, CAC, AOV, LTV, ROAS, DRR and ROMI. Yes, yes, these are the indicators that help you understand how much it costs to attract a client and how much profit it will bring.
After registration, you will get access to a demo account with sample reports. No restrictions. Just look at how everything works inside. Maybe now you will decide: Yep, this is what you need.
Frequently asked questions
How to download historical data on advertising costs?
You need to contact ROMI center technical support. Prepare your login (email), names of advertising platforms (facebook, ya direct, etc.), account names and the period for which you need to upload expenses. Important: the project must be configured and advertising platforms connected.
How does currency conversion work?
All expense data is converted to the currency selected in Google Analytics View Settings. The rate is taken at the time of sending the data. The conversion occurs every day on the same day that the data is transferred.
How often is ad spend data transmitted?
For most platforms - once a day, between 00:00 and 00:15. For Google Ads - with a delay of 12 hours, for example, data for August 15 arrives on August 16 from 12:00 to 12:15.
How often is data transferred from Bitrix24?
Data about leads and transactions is transferred online. That is, immediately after creating or changing a record.
How often is data from amoCRM updated?
Every 30 minutes. All trades created or modified during this time are downloaded simultaneously during the next download session.
And yes, if you think that all this is too complicated, don’t worry. ROMI center was created for those who want to understand marketing. Don't just press the send button.
Everything works. Everything is clear. And most importantly, no one bothers you to truly use the service. It feels like you've been here for a long time.
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