hlj.com
RegisteredHLJ.com is the largest online store for hobbies, toys and action figures from Japan HLJ.com is one of the most famous and largest online stores in the world, specializing in hobbie...
hlj.com Website screenshot
Website Description
HLJ.com is the largest online store for hobbies, toys and action figures from Japan
HLJ.com is one of the most famous and largest online stores in the world, specializing in hobbies, toys and action figures from Japan. The site was founded over 20 years ago with the goal of providing high quality collectibles at affordable prices to hobbyists.
Site topics and assortment
HLJ.com positions itself as the leading resource for purchasing goods from Japan, especially targeting fans of anime, manga, gundam, models and exclusive figures. The store offers a wide selection of products from leading Japanese brands:
- Bandai
- Takara Tomy
- Tamiya
- Kotobukiya
- Good Smile Company
- Medicom Toy
- Max Factory
- KEYAKI Hobby
The site focuses on categories such as Gundam models, figurines, plastic models, anime souvenirs, 18+ products, board games, books and magazines, card collections, clothing and other items hobby.
Key product categories
Gundam: The site offers a full range of Gundam kits in various lines: High Grade, Entry Grade, Real Grade, Master Grade, Perfect Grade, SD, BB, CS and others. Accessories and additional components are also available.
Action Figures: popular lines from Bandai, Kotobukiya, Square Enix and other brands are presented - MAFEX, S.H.Figuarts, figma, Nendoroid.
Anime & Manga Merchandise: Includes anime figurines, blankets, stuffed animals, trade figures, collectibles, as well as exclusive editions such as figma Himmel (Frieren: Beyond Journey's End) or MAFEX DEADPOOL (Deadpool & Wolverine Ver.).
Scale Models: This section covers models of airplanes, military equipment, ships, cars, railroads, mini-4WDs and other models for fans of detailed creativity.
18+ Products: A dedicated section for adult shoppers with products from manufacturers like KEYAKI Hobby, including action figures, handcuffs, slippers and more.
Service features
The site has a convenient search system by category, the availability of pre-orders, new products and products in stock. Information about current promotions and exclusive sales is also available, for example:
- [Exclusive Sale] figma Himmel (Frieren: Beyond Journey's End)
- [Exclusive Sale] figma Alice (Goddess of Victory: Nikke) (Rerelease)
- [Exclusive Sale] figma Edelgard von Hresvelg (Fire Emblem: Three Houses) (Rerelease)
- Seductive Beast's Fruit No.002 Ranran by KEYAKI Hobby Nendo
Users can subscribe to the mailing list to receive updates on new products, pre-orders and promotions. Information is collected through Mailchimp and processed in accordance with the privacy policy.
Information for users
The site offers additional services, such as:
- Wish List - list of desired products
- Help Center - customer support
- Private Warehouse - a special order storage mode
- New to HLJ? - a short guide for beginners
The site also regularly posts notifications about important changes, such as updating JP Post shipping methods and duties in the US (August 2025).
Contact information
Email: [email protected]
Frequently asked questions
What brands are represented on HLJ.com?
Products from Bandai, Takara Tomy, Tamiya, Kotobukiya, Good Smile Company, Medicom Toy, Max Factory, KEYAKI Hobby and other leading Japanese manufacturers are available on the site.
Where can I buy Gundam figures?
Gundam figures are presented in a specialized section of the site with categories: High Grade, Entry Grade, Real Grade, Master Grade, Perfect Grade, SD, BB, CS and others.
Are there exclusive products?
Yes, there are exclusive sales on the site, for example, figma Himmel (Frieren: Beyond Journey's End), figma Alice (Goddess of Victory: Nikke) (Rerelease), MAFEX DEADPOOL (Deadpool & Wolverine Ver.) and others.
Can I pre-order?
Yes, the website has a section “All Preorders” - all products that are in pre-order are available for order before they arrive.
What product categories are presented on the site?
The site covers: models, figures, anime souvenirs, 18+ products, cards, books, clothing, puzzles, toys and much more.
Main Information
Server Information
Whois Information
Whois Raw Data
Domain Name: HLJ.COM
Registrar: Amazon Registrar, Inc.
Domain Status: client transfer prohibited
Creation Date: 1996-10-09T04:00:00Z
Registry Expiry Date: 2028-10-08T04:00:00Z
Updated Date: 2026-05-16T15:26:35Z
Name Server: NS-1193.AWSDNS-21.ORG
Name Server: NS-2005.AWSDNS-58.CO.UK
Name Server: NS-335.AWSDNS-41.COM
Name Server: NS-540.AWSDNS-03.NET
REGISTRAR Contact: Amazon Registrar, Inc.
>>> Last update of RDAP database: 2026-06-09T20:37:51Z
Robots.txt
user-agent:* allow:/ disallow:/account/ disallow:/relatedproducts/ disallow:/recommendproducts/ allow:/account/login allow:/account/create
SEO Audit
Technical SEO
On-Page SEO
Content and UX
Positions in Google
Search Phrases - Google
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 6 | /ranma-1-2-collectio... | ||
| 9 | / | ||
| 14 | / | ||
| 18 | / | ||
| 18 | /fire-shadow-plastic... | ||
| 20 | /1-4-scale-nonohara-... | ||
| 24 | / | ||
| 24 | /18-and-up-anime-fig... | ||
| 25 | /18-and-up-anime-fig... | ||
| 27 | / |