inclusif.ru
RegisteredAbout the projectWebsite inclusif. ru positions itself as a resource that offers a strategic approach to attracting customers from the Internet. The focus is on a tool called Inclusive Me...
inclusif.ru Website screenshot
Website Description
About the project
Website inclusif. ru positions itself as a resource that offers a strategic approach to attracting customers from the Internet. The focus is on a tool called Inclusive Media, which works in conjunction with Yandex. Direct and UTA-manager. The project not only provides access to the software, but also provides detailed instructions on how to use it to optimize advertising campaigns.
The main goal of the platform is to help users activate Yandex Optimizer for free. Direct for 14 days without restrictions on functionality. It is important to note that this access is provided once for each advertising account. The site's materials are aimed at specialists who already have experience working with contextual advertising, but want to automate routine bid management processes.
Main directions
The project's activities are focused on several key tasks of setting up and optimizing advertising:
- Bid management through regulatory strategies. The tool allows you to create formulas that automatically adjust bids based on competition, traffic volume, or cost per click. The system can hold a given percentage of coverage (for example, 75) or fix the cost per click.
- Working with modifiers. These are flexible conditions that extend the capabilities of the main expression. You can configure OR logic for more than 20 metrics. For example, the system can increase the bid for phrases with conversions or completely stop impressions (rate 0.3 rubles) for queries with a low CTR, but sufficient impression statistics.
- Mass disabling of ineffective phrases. In the minus section, the function of collecting negative keywords is implemented. The system compares the display condition and the user’s actual search phrase, highlighting unnecessary words. This helps to quickly identify and exclude irrelevant traffic, taking into account word forms.
- Automation for search and networking. Settings vary: for search, flexible cut-off limits are available based on the cost of a click, and for YAN (advertising networks) specific audience coverage parameters work (20, 50, 100) and a minimum bid of 4 rubles in the absence of statistics.
Features of the site
The content on the site is presented in the format of detailed video instructions with timing. The user can immediately go to the right moment, for example, connecting an account or creating a formula. The structure of the materials is logical: from basic settings to complex examples of automation.
Particular attention is paid to practical examples.The process of creating three modifiers at the same time is described: one increases reach for conversion queries, the second resets bids for phrases with poor CTR, and the third reduces the budget for words without bids after 100 clicks. The priority of modifiers can be changed manually, which gives full control over the algorithm of the strategy.
The site also contains functionality for working with a buffer of negative phrases. Here you can add words exactly (with operators ! or []), filter the collected list, and send changes in bulk to Yandex campaigns. Direct.
Contact information
The page contains a feedback form that asks for name, phone number, email and website address. However, there are no specific contact details of the company (office address, direct support telephone number) in the provided text. The form is designed to address the direction of the business and the desired outcome.
FAQ
How to activate the optimizer for free?
Access is provided for 14 days without restrictions on functionality. To do this, you need to connect the Yandex advertising account. Direct to UTA-manager and complete three steps: create a project, configure it and activate free access. It is important to remember that this opportunity is given only once per office.
What is the difference between the settings for search and networks?
Cost per click settings and flexible opt-out limits are available for search campaigns. In networks (YAN), the cost per click is not used, there is only a bid. Also, in networks there are only three options for audience coverage (20, 50, 100), while in search you can set any percentage. The minimum bet on networks is 4 rubles if there are no statistics on the phrase yet.
How does the minus sign work and why is it convenient?
The tool automatically compares the key phrase with what the user actually entered, highlighting unnecessary words. This eliminates the need for manual checking of word forms. You can buffer words, use exact match operators, and bulk send a list of negative keywords to campaigns.
What are bid modifiers?
These are conditions that change the behavior of the main strategy expression. For example, if a phrase has conversions, the system can increase the bid to 100 traffic volume. If the CTR is low and there are a lot of impressions, the rate drops to zero. Modifiers support logical operators OR and allow you to take into account more than 20 indicators from Yandex. Metrics.
Main Information
Server Information
Meta Tags List
- equiv: Content-Type content: text/html; charset=utf-8
- name: generator content: Drupal 7 (https://www.drupal.org)
- name: viewport content: width=device-width, initial-scale=1.0
- name: yandex-verification content: fc60e6fb65ceaa5c
- name: msapplication-TileColor content: #da532c
- name: theme-color content: #ffffff
- name: yandex-verification content: 63532a5760cd9889
Internal Links
External Links
Whois Information
Whois Raw Data
domain: INCLUSIF.RU
nserver: ns1.hosting.reg.ru.
nserver: ns2.hosting.reg.ru.
state: REGISTERED, DELEGATED, VERIFIED
person: Private Person
registrar: REGRU-RU
admin-contact: http://www.reg.ru/whois/admin_contact
created: 2011-02-25T09:18:59Z
paid-till: 2027-02-25T09:18:59Z
free-date: 2027-03-28
source: TCI
Last updated on 2026-03-15T11:33:01Z
Robots.txt
# # robots.txt # # This file is to prevent the crawling and indexing of certain parts # of your site by web crawlers and spiders run by sites like Yahoo! # and Google. By telling these "robots" where not to go on your site, # you save bandwidth and server resources. # # This file will be ignored unless it is at the root of your host: # Used: http://example.com/robots.txt # Ignored: http://example.com/site/robots.txt # # For more information about the robots.txt standard, see: # http://www.robotstxt.org/robotstxt.html User-agent: * Crawl-delay: 10 # Directories Disallow: /includes/ Disallow: /misc/ Disallow: /modules/ Disallow: /profiles/ Disallow: /scripts/ Disallow: /themes/ Disallow: /cgi-sys/ # Files Disallow: /CHANGELOG.txt Disallow: /cron.php Disallow: /INSTALL.mysql.txt Disallow: /INSTALL.pgsql.txt Disallow: /INSTALL.sqlite.txt Disallow: /install.php Disallow: /INSTALL.txt Disallow: /LICENSE.txt Disallow: /MAINTAINERS.txt Disallow: /update.php Disallow: /UPGRADE.txt Disallow: /xmlrpc.php # Paths (clean URLs) Disallow: /landings Disallow: /prototype Disallow: /admin/ Disallow: /comment/reply/ Disallow: /filter/tips/ Disallow: /node/add/ Disallow: /search/ Disallow: /user/register/ Disallow: /user/password/ Disallow: /user/login/ Disallow: /user/logout/ Disallow: /node Disallow: /taxonomy/term/ Disallow: /user Disallow: /brif Disallow: /blog/marketing/skolko-stoyat-klienty-iz-interneta/calculator Disallow: /services/proektirovanie Disallow: /brif-partners Disallow: /portfolio/ Disallow: /politika-konfidencialnosti Disallow: /cookie-law # Paths (no clean URLs) Disallow: /?q=admin/ Disallow: /?q=comment/reply/ Disallow: /?q=filter/tips/ Disallow: /?q=node/add/ Disallow: /?q=search/ Disallow: /?q=user/password/ Disallow: /?q=user/register/ Disallow: /?q=user/login/ Disallow: /?q=user/logout/ Host: http://inclusif.ru
SEO Audit
Technical SEO
On-Page SEO
Content and UX
Positions in Google
Search Phrases - Google
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 1 | /instrumenty/utm-met... | ||
| 5(+2) | /instrumenty/optimiz... | ||
| 5 | /instrumenty/optimiz... | ||
| 7 | /blog/kak-za-15-minu... | ||
| 7 | /blog/kak-za-15-minu... | ||
| 7 | /instrumenty/utm-met... | ||
| 10 | /instrumenty/optimiz... | ||
| 10 | /blog/kak-za-15-minu... | ||
| 10 | /blog/plagin-dlya-sb... | ||
| 10 | /blog/kak-za-15-minu... |