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K

kit-trc.ru

Registered

About the projectThe KIT shopping and entertainment center in Yekaterinburg is a classic example of a local hub for shopping and leisure. Project website, kit-trc. ru, acts as a digital n...

Page analyze update date: 2026/03/31 03:34:29
Last whois update date: 2026/06/09 02:55:10
Domain Status
Registered
Paid till
21.11.2026
Available from
22.12.2026

Website Description

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About the project

The KIT shopping and entertainment center in Yekaterinburg is a classic example of a local hub for shopping and leisure. Project website, kit-trc. ru, acts as a digital navigator around the territory. There are no pretentious statements about innovation or global missions here. Everything is extremely utilitarian: find a store, find out the schedule of promotions or rent space.

The project positions itself as a shopping area where different categories of goods and services are collected. The main emphasis is on the convenience of the visitor - from searching for a specific brand to receiving information about vacancies. The site is updated regularly, judging by the dates of events (for example, the Golden Autumn children's drawing competition for 2025), which indicates lively activity inside the shopping center.

Main directions

The content of the site is clearly structured according to the main areas of activity of the center. The visitor can quickly navigate through several key blocks:

  • Shops and brands. The catalog covers a wide range of categories: from leather goods and jewelry to household goods, sports and children's clothing. There are sections with shoes, linen, kitchens and even doors. Cellular communications are provided separately.
  • Cafes and restaurants. The section is dedicated to gastronomy, allowing you to find places for a snack or a full lunch.
  • Entertainment and events. The site actively advertises events. Examples include holidays like Knowledge Day, seasonal promotions and competitions. This is not just a static list, but a feed of events with dates.
  • Services and rent. For business there is a separate block for Tenants with the ability to apply for rent or advertising. Vacancies are also posted, indicating ongoing recruitment.

Features of the site

The resource interface is focused on functionality. The main task is to give the user quick access to the necessary information without unnecessary clicks. Navigation includes territory maps, search by product categories and a news section with photo reports.

An important detail is the presence of interactive feedback forms. On the site you can submit a rental application, request advertising placement, or simply write a message. All these actions are accompanied by a standard legal notice of consent to the processing of personal data through Yandex Metrica. This is a typical practice for Russian commercial resources, ensuring transparency in the collection of statistics.

The site is also integrated with social networks, which allows you to keep the audience updated on events outside the portal itself. The design and structure look like a working tool, and not like a showcase for image purposes.

Contact information

All contact information is located in the footer and header of the site.The address of the KIT shopping center is located in Yekaterinburg, on Amundsen Street, building 65. For operational communication, use the email info@mallino. ru. A driving map is also available so visitors can easily find the center.

FAQ

FAQ

How to apply to rent a premises?

The website has a special form Application for rent. The user can fill it out online, attach a file with documents and confirm consent to the processing of personal data in accordance with the Policy.

Is it possible to place advertising in the center?

Yes, there is a separate form Application for advertising, through which you can contact the administration of the shopping center to discuss the terms of placement.

What categories of goods are presented in the stores?

The assortment includes clothing, shoes, underwear, jewelry, cosmetics, household goods, sporting goods, children's goods, kitchens and doors. There are also cell phone stores.

Where can I find information about current promotions and events?

In the Promotions and Events section, news, photo reports and announcements of events, such as holidays or children's creativity competitions, are published.

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SEO Score
38.36%
56
Score achieved
146
Maximum score

Main Information

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Title: ТРЦ «КИТ» | Торгово Развлекательный Центр «КИТ»
Description: ТРЦ «КИТ» | Торгово Развлекательный Центр «КИТ»
Keywords: ТРЦ
Page Encoding: utf-8
Page Filesize: 91 KB

Server Information

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IP: 91.201.52.126
Location: Russia,RU,,,55.7386,37.6068,Europe/Moscow
Encoding: utf-8

Whois Information

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domain_name: kit-trc.ru
taxpayer_id: 6674377861
update_date: on
update_time:
creation_date: 2012-11-21T07:08:51Z
creation_time: 1353481731

Whois Raw Data

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            domain:        KIT-TRC.RU
nserver: ns1.netangels.ru.
nserver: ns2.netangels.ru.
state: REGISTERED, DELEGATED, UNVERIFIED
org: LLC "Mollino Menedzhment"
taxpayer-id: 6674377861
registrar: RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created: 2012-11-21T07:08:51Z
paid-till: 2026-11-21T08:08:51Z
free-date: 2026-12-22
source: TCI
Last updated on 2026-06-09T02:53:01Z

SEO Audit

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Technical SEO

Response Code
HTTP/2 200
Status 200 OK - page loads correctly.
Character Encoding
Page: utf-8, Header: utf-8
Character encoding consistent between HTML and headers.
Page Size
94032 bytes
Page size acceptable for fast loading.
Resources
0 total
Optimal number of resources.
Hreflang Tags
hreflang tags
Add hreflang tags if you have multilingual content.
!
Robots.txt
Missing
Add robots.txt file to control search engine crawling.
!
Sitemap
Not found
Add sitemap.xml and reference it in robots.txt.
!
HTTPS
No
Switch to HTTPS for security and SEO benefits.
Compression
gzip
Gzip or Zstd compression enabled for faster loading.
Caching
no-store, no-cache, must-revalidate
Cache-control headers properly set.
!
Page Speed
Unknown
Load time not measured.

On-Page SEO

Title
ТРЦ «КИТ» | Торгово Развлекательный Центр «КИТ»
Good title length (30-60 characters).
!
Meta Description
ТРЦ «КИТ» | Торгово Развлекательный Центр «КИТ» Lenght:48
Meta description too short. Expand to 100-160 characters.
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H1 Heading
0 found - ""
Add exactly one H1 heading with primary keywords.
!
Word Count
Content very short. Aim for at least 500 words for better SEO.
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
Duplicate Meta
[]
No duplicate meta tags found.
Keywords
ТРЦ
Meta keywords set (note: not used by major search engines).

Content and UX

!
Language
Add lang attribute to tag for accessibility and SEO.
Images
0 total, 0 missing ALT
All images have proper ALT text.
!
Viewport
Add viewport meta tag for mobile responsiveness.
!
Open Graph
Missing: og:title, og:description, og:image, og:url
Add missing OpenGraph tags for social media sharing: og:title, og:description, og:image, og:url
!
Structured Data
JSON-LD scripts
Add structured data (JSON-LD) for rich snippets and better SEO.

Positions in Google

Search Phrases - Google

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Position Phrase Page Snippet
1кит екатеринбург/
1кит екатеринбург сайт/
2кит екатеринбург официальный/
4(+17)магазин кит/places/shops/
7тц кит магазины/places/shops/
8тц кит новости/content/novosti/
9т ц/
11кит одежда/places/shops/
12кит время работы/
14парковка кит/

Additional Services

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