legart.livejournal.com

LJ from Legart is not just a blog, but a whole world where something new is born every day, like a living dialogue with oneself and with others. Anton Tolmachev, or as many people know him - Legart, shares his thoughts, experiences, travels and songs. Yes, it is the songs that play an important role here. The Song Birthday project is a kind of cultural calendar: it devotes each date to a composition, revealing its history, context, and influence on the era.

What makes this magazine work?

The very first thing that catches your eye is the style. He clearly does not strive for perfect formality. On the contrary, everything here is a little chaotic, but very honest. The magazine is written in the first person, without embellishment. The reader feels close, sees what the author sees. Sometimes it even feels like someone is whispering in your ear from over your shoulder.

Here you can read about Elbrus - the very height where the userpic was made against the backdrop of glaciers and snow. One look at the photograph and it’s immediately clear: the person was there, really, physically. Breathed cold air. The sweat was flowing, the buff had to be raised on the forehead so as not to blind. And still - he reached it. It seems that this is not just a photo, but a symbol of something more. Perseverance? Fortitude? Or just the desire to be yourself, even in such conditions?

Song Birthday Project

It has become a real find for those who love music as a part of life, and not just as entertainment. Every day is a new story. For example, on May 27, 1994, the album Seal was released. There was Kiss From A Rose - a track that almost no one noticed then, although now everyone knows it. How did it happen that the hit appeared on the charts of only a few countries, and even then not on the first lines? But then - an explosion of popularity. This is the magic of time, right?

An interesting point - there are no empty formalities here. No press releases. No advertising from just anyone. Only living text, sometimes a little clumsy, but very human. Everything is written without templates. Sometimes it even seems as if the author himself does not yet fully understand what he is writing about, but he feels it - it must be said.

• The magazine has been operating since 2017
• Publishes entries according to the principle: one post about a song per day
• Topics - personal experiences, travel, musical history
• Author - Anton Tolmachev (Legart)

And there is also a small but important detail. The author actively uses social networks. He is on Twitter, VKontakte, Facebook. And all this is one system. One vote. One thought. Doesn't catch your eye. But if you look closely, you can see how much effort has gone into creating something real.

What can you find here?

These are the things: the story of one userpic who became a symbol of perseverance. The birthday of a song is not just a date, but a whole story. Each entry is like a mini-essay. Sometimes long, sometimes short.Sometimes with emotions, sometimes with analysis. But always sincerely. There is no you should know this or absolutely need it. It’s just - here I am, this is what happened, this is what I remember.

An interesting fact - even promotional advertising looks organic. For example, advice on finding a lost Android smartphone using Google Find My Device. This is not advertising, this is help. Openness. Honesty. It's little things like this that make a magazine come alive.

And in conclusion - yes, the site works. Not like some cookie cutter blog. It's like a live dialogue. With a person who wants to share, not for the sake of hype, but simply because it is important to him. And if you, too, have ever run to the cable car station on Elbrus - or just love music as if it were part of you - then this magazine will definitely be for you.

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