merchandising.ru
RegisteredAbout the projectMerchandising. ru positions itself as the first specialized Internet resource in Russia dedicated to merchandising and trade marketing. The site collects information for ...
merchandising.ru Website screenshot
Website Description
About the project
Merchandising. ru positions itself as the first specialized Internet resource in Russia dedicated to merchandising and trade marketing. The site collects information for everyone interested in this area: from sales techniques to retail news. The project description directly states that cases, infographics, interviews with experts and materials about startups are published here.
The project works as an aggregator of knowledge and analytics. There is no room for general discussions here - only specifics on the FMCG industry and trading processes. The resource is regularly updated, releasing new articles and studies to keep your finger on the pulse of the market.
Main directions
The site's content covers a wide range of practical issues relevant to business. Here are the key topics that the authors discuss:
- Trends and forecasts. For example, analysis of the main changes in 2026 or digitalization of product display in 2025. The authors interview FMCG manufacturers and agencies to understand what changes have already occurred and what to expect in the near future.
- Control technologies. Special attention is paid to SFA merchandising. The articles bring together the experience of platform developers and agency experts on how technology is transforming the work of field personnel and trading processes.
- Ecology and standards. Issues of green merchandising are raised. Eco-standards are becoming a prerequisite, materials from the LeaderTeam agency write about this.
- Space management. Tools such as Merchbox are understood. This is the direction of the Planogram agency, which helps to move from chaos to system in managing the retail space.
- Specifics of industries. There are separate blocks about pharmacies: they tell you how shelves are formed in pharmaceutical stores and how this affects sales.
- Personnel issues. The topic of motivating sellers and the transition of merchandisers to self-employment (SE) is one of the popular sections. The authors explore why this form of work is becoming profitable and in demand.
In addition to articles, research results are published on the website. For example, joint projects with the company GRADUS or research by the Association of Merchandising Agencies on the role of sales consultants.
Features of the site
The main feature of the resource is the presence of ratings. Lists of the best agencies are regularly updated here. Ratings for 2022, 2023 and 2024 have been published, which include not only merchandising, but also industrial outsourcing, as well as FMCG sales analytics.
The site actively uses interactive elements. Users can take polls, read poll results, and download infographics.There is a news section where publication dates go up to February 2026, which indicates regular content updates.
An important point for business is the possibility of holding tenders. The site has functionality for sending briefs to agencies. The list of partners includes companies such as Gradus, SmartMerch, LeaderTeam, Acosta, Active8, The Diversity Group, DIY Service, Data Marketing, ALIDI, Promotion, Planogram and RA Kiwi.
The user interface allows you to register, save materials, and even request targeted programs. At the same time, the authors strictly monitor copyright: the use of materials is allowed only if the source is indicated.
Contact information
The site provides a convenient communication mechanism. Using the feedback form, you can send a brief to a specific agency or request an accurate assessment of the program's implementation. To do this, you need to select an agency from the list (for example, Smollan or others), provide contact information and a comment.
There is also a Request address program function and a general feedback form for questions. All fields are required, including full name, phone number, email and the question itself.
FAQ
What is SFA merchandising?
This is an approach to managing field employees and trading processes using special technologies. The site publishes articles where experts and platform developers share their experiences and what requirements for such technologies are being formed today.
What ratings are available on the site?
Merchandising. ru regularly publishes ratings of merchandising agencies. They include not only goods display services, but also industrial outsourcing, as well as FMCG sales analytics. The current versions were released in 2022, 2023 and 2024.
Is it possible to order a tender through the website?
Yes, the resource has a section for holding tenders. Users can send a brief to selected agencies, indicating their contact information and task details. The list of available partners includes major market players such as LeaderTeam and Acosta.
Why do merchandisers choose self-employment?
The articles on the site examine this trend. Working as a self-employed person (SE) is becoming increasingly popular and profitable for industry professionals. The authors explore the reasons for this transition and its impact on the labor market.
Are there materials about pharmacy retail?
Yes, a separate block is devoted to merchandising in pharmacies. They explain the logic of shelf formation in pharmaceutical stores and how much the correct display affects drug sales.
Main Information
Server Information
Meta Tags List
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- name: description content: Качественная информация для всех, кто интересуется тематикой мерчандайзинга и трейд-маркетинга. Методики продаж, новости ритейла, инфографика, стартапы и интервью. Первый специализированный интернет-ресурс в России.
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Internal Links
External Links
Whois Information
Whois Raw Data
domain: MERCHANDISING.RU
nserver: ns01.1cloud.ru.
nserver: ns02.1cloud.ru.
state: REGISTERED, DELEGATED, UNVERIFIED
org:
taxpayer-id:
registrar: BEGET-RU
admin-contact: whois.beget.com
created: 2003-04-01T20:00:00Z
paid-till: 2027-04-01T21:00:00Z
free-date: 2027-05-03
source: TCI
Last updated on 2026-08-17T00:33:01Z
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SEO Audit
Technical SEO
On-Page SEO
Content and UX
Positions in Google
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| 2 | /infobank/articles/i... | ||
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| 3 | /infobank/articles/b... | ||
| 3 | /infobank/infographi... | ||
| 3 | /agency/gradus/ | ||
| 5(+2) | /infobank/articles/9... | ||
| 6(+6) | /infobank/articles/f... | ||
| 6 | /infobank/interview/... | ||
| 6 | /infobank/articles/i... |