proprio.ru
RegisteredAbout the projectProprio is an online store of premium women's clothing that positions itself as a monobrand with its own production in St. Petersburg. The project operates in an online b...
proprio.ru Website screenshot
Website Description
About the project
Proprio is an online store of premium women's clothing that positions itself as a monobrand with its own production in St. Petersburg. The project operates in an online boutique format around the clock, offering clients a concierge-level service instead of standard mass deliveries.
The history of the brand began not with the creation of its own collection, but with work as a multi-brand boutique of Italian clothing. The catalog featured names such as Max Mara, Brunello Cucinelli and Fabiana Filippi. It is this aesthetic - respect for the body, a love of fabric and a demanding fit - that forms the basis of Proprio's philosophy today. Now the company is relying on the unique voice of the brand, combining Italian motifs with Russian texture.
Main directions
The store's assortment is focused on luxury women's clothing. The catalog includes a wide range of categories, from casual to more formal clothing:
- Outerwear and suits
- Dresses, skirts and trousers
- Shirts, blouses, tops and corsets
- Long sleeves and T-shirts
- Jackets and items from cashmere
- Accessories(bibs, bags)
Particular attention is paid to exclusivity. The concept is based on the drop format: models are produced in limited quantities and are rarely repeated, which allows us to talk about a real exclusive for buyers.
Features of the site
Website proprio. ru offers an approach opposite to the principle of mass shopping. The assortment is updated at least twice a month, which maintains the interest of regular customers.
Key service features of the project:
- Delivery and fitting: prompt delivery is provided with the possibility of preliminary fitting of goods.
- Delivery conditions: free delivery is available when paying on the website.
- Loyalty: After purchase, the customer can become a member of a closed fashion club, receiving personalized offers and access to post-sales support.
- Personalization: each buyer has a personal consultant who is always in touch.
The site interface allows you to search for products by category, and also has the functionality of Favorites and logging into your personal account. New users have the opportunity to subscribe to the newsletter with a -10 discount.
Contact information
The project belongs to IP Zhukova Ekaterina Sergeevna. In the footer of the site registration data is indicated: TIN 781627701085, OGRNIP 322784700195274, OKVED code 47. 91. The official copyright year is indicated as 2026.
FAQ
How often Is the collection updated?
The assortment is updated at least twice a month. Products are produced in drop format, so models are rarely repeated.
Is it possible to try on clothes before purchasing?
Yes, the site offers prompt delivery with fitting, which is part of the concierge-level service.
What brands were at the heart of Proprio's history?
Initially, the boutique worked with Italian brands Max Mara, Brunello Cucinelli and Fabiana Filippi, whose aesthetics influenced the formation of the style of the modern monobrand.
Where is the clothing production located?
Proprio’s own production is located in St. Petersburg.
Is it possible to get a discount when subscribing?
By subscribing to the newsletter by e-mail, the client receives an additional discount of -10.
Main Information
Server Information
Meta Tags List
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- name: viewport content: minimum-scale=1, initial-scale=1, width=device-width
- name: og:title content: Proprio | Интернет-магазин женской одежды премиум-класса со своим производством в Петербурге
- name: description content: Женская одежда класса люкс с доставкой и примеркой.
- property: og:description content: Женская одежда класса люкс с доставкой и примеркой.
- property: og:image content: https://imgproxy.ru/xqxjsyJg-POyU3sl7HAEMCz-Xj7AXo1rxJn0aAY6_XE/rs:auto:1200:627/ar:0/sm:1/scp:1/cb:1/aHR0cHM6Ly9wcm9wcmlvLnJ1L3VwbG9hZHMvaW1hZ2VzLzI4MDA2MDdkN2Y2NzA0NTIxZWM5YTBlNzVkNjViYjkyLnBuZw.png
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- charset: utf-8
- name: viewport content: minimum-scale=1, initial-scale=1, width=device-width
- name: og:title content: Proprio | Интернет-магазин женской одежды премиум-класса со своим производством в Петербурге
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Internal Links
External Links
Whois Information
Whois Raw Data
domain: PROPRIO.RU
nserver: ns1.reg.ru.
nserver: ns2.reg.ru.
state: REGISTERED, DELEGATED, UNVERIFIED
person: Private Person
registrar: REGRU-RU
admin-contact: http://www.reg.ru/whois/admin_contact
created: 2022-10-10T10:46:11Z
paid-till: 2026-10-10T10:46:11Z
free-date: 2026-11-10
source: TCI
Last updated on 2026-03-14T13:08:01Z
Robots.txt
# * User-agent: * Disallow: /admin Disallow: /api # Host Host: https://proprio.ru # Sitemaps Sitemap: https://proprio.ru/sitemap.xml
SEO Audit
Technical SEO
On-Page SEO
Content and UX
Positions in Google
Search Phrases - Google
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 1 | /blog/psixologiya-od... | ||
| 3 | /blog/cherty-glamura... | ||
| 4 | /catalog/38563-platy... | ||
| 4 | / | ||
| 4 | /blog/belyj-czvet-cz... | ||
| 4 | /brands/19-marina-ri... | ||
| 4 | /blog/belyj-czvet-cz... | ||
| 5(+1) | /blog/cherty-glamura... | ||
| 5(-1) | /blog/belyj-czvet-cz... | ||
| 5 | /blog/belyj-czvet-cz... |