Site description: digital advertising management platform

The site is a modern digital platform designed to automate and optimize online advertising campaigns. It is aimed at business clients, marketers, agencies and advertising services who seek to effectively achieve their goals through online advertising.

Main theme of the site

The site is dedicated to digital technologies in the field of marketing and advertising. This is a comprehensive solution for launching, monitoring and analyzing advertising campaigns in real time, using advanced approaches - from retargeting to creating audiences based on the look-alike principle.

Key functions and capabilities of the platform

• Advertising campaign management: Users can set up, launch and optimize campaigns independently or with the help of company specialists.
• Retargeting and dynamic retargeting: the system allows you to reach users who have previously interacted with the site with personalized offers.
• Look-alike audiences: a tool for expanding the base of potential customers by creating new groups of users similar to existing customers.
• Real-time analytics:access to statistics, reports and key campaign metrics without delay.
• Advertising format gallery: support for various ad types - from banners to interactive solutions.

Services for different categories of clients

Self-Service (self-management):

Designed for companies that want to manage their campaigns themselves. The platform offers a user-friendly interface, test access, video instructions and the ability to receive consultations.

Full Service:

For those who prefer not to waste time on setup and optimization. Platform specialists take care of all stages: from goal analysis to launching and monitoring campaigns. Payment is made based on results - for actions or impressions.

White Label (branded product):

Solution for large advertising agencies. The platform can be fully adapted to the client’s brand: with its own URL, interface, user rights and security settings. This allows agencies to offer premium services to their clients under their own name.

Technological basis

The platform is built on a reliable and scalable technology stack:

• Perl – for server logic;
• MySQL, PostgreSQL – databases;
• ClickHouse – high-performance analytics system;
• JavaScript, React JS – for creating a modern client interface.

Additional sections of the site

Blog: contains articles about trends in digital marketing, cases, tips on advertising optimization.

Career: information about employment opportunities in the company.

Contacts: request form, phone, email to contact the sales department and support.

Privacy Policy: a document regulating the processing of personal data of users and clients of the platform.

In general, the site is a professional tool for effectively managing online advertising, combining advanced technologies, flexible services and expert support. It is suitable for both small companies and large agencies looking to take their digital marketing to the next level.

            domain:        SOLOWAY.RU
nserver:       ns1.adriver.ru.
nserver:       ns2.adriver.ru.
nserver:       ns3.adriver.ru.
nserver:       ns4.adriver.ru.
nserver:       ns5.adriver.ru.
nserver:       ns6.adriver.ru.
nserver:       ns7.adriver.ru.
nserver:       ns8.adriver.ru.
state:         REGISTERED, DELEGATED, VERIFIED
org:           LLC "Internest-holding"
taxpayer-id:   7813399401
registrar:     RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created:       2004-08-25T20:00:00Z
paid-till:     2026-08-25T21:00:00Z
free-date:     2026-09-26
source:        TCI
Last updated on 2026-06-09T01:28:01Z
        

			User-agent: *
Disallow: /cgi-bin
Disallow: /wp-login.php
Disallow: /wp-admin/
Disallow: /wp-trackback
Disallow: /wp-feed
Disallow: /wp-comments
Disallow: /author/
Disallow: */feed
Disallow: */trackback
Disallow: */comments
Disallow: /?author=*

Host: www.soloway.ru
Sitemap: https://www.soloway.ru/sitemap.xml
        

Technical SEO

On-Page SEO

Content and UX