spywords.ru
RegisteredAbout the projectSpyWords is a specialized service for Internet marketing that allows you to analyze the competitive environment in contextual advertising and search results. The project ...
spywords.ru Website screenshot
Website Description
About the project
SpyWords is a specialized service for Internet marketing that allows you to analyze the competitive environment in contextual advertising and search results. The project is positioned as a tool for marketers and entrepreneurs, helping to identify the key requests of competitors, their advertising strategies and budgets. According to the website, the service database contains more than 100 million search queries, information on 27 million domains and data on half a million advertisers.
The main goal of the platform is to give the user the opportunity to look behind the scenes of other people's campaigns. This helps you find new niches, optimize your own websites for SEO and reduce advertising costs. The service works with data from Yandex and Google, providing analytics on the visibility of URLs and site positions.
Main directions
The SpyWords functionality is divided into several key blocks, each of which solves a specific specialist problem:
- Competitor analysis. The user can compare domains, see their positions in searches and evaluate advertisements. This allows you to understand what topics and queries bring traffic to other market players.
- Working with semantics. The tools allow you to quickly assemble a semantic core for a site (up to 10 minutes are stated), cluster queries for the structure of pages or advertising campaigns, and also check the frequency of keys.
- Monitoring positions and advertisers. You can track changes in the site’s position in Yandex and Google results month after month, as well as monitor the activity of specific advertisers.
- Analysis of AI search. A new direction that allows you to analyze queries, cited pages and the content of responses from Yandex Alice.
- Data collection. Batch analysis mode, report uploading and data parsing are available. The database stores unique advertisements, which gives insight into strategies for attracting customers.
Features of the site
The project offers both free functionality for registration and advanced features for paid plans. An important feature is the ability to perform detailed analytics of competitors’ traffic without the need for a deep dive into technical settings. The service helps create content plans, finding interesting topics for the audience.
The site presents cases from various companies: agencies (Manyletters, MKSmedia, Arrowmedia, WebExpert) and major players (RU-CENTER Group). Users note that the tool is useful for identifying key competitors, assessing their contextual budgets, and building a promotion strategy. It is stated that the cost of contextual advertising will be reduced to 32 thanks to the use of service data.
The interface allows you to enter domain names (for example, lamoda.ru or apple-nova.ru) and immediately receive a comparative analysis. It is possible to add up to 20 queries manually and use negative keywords for filtering. The latest update of the database is indicated as 19032026, which indicates regular addition of information.
Contact information
The SpyWords team indicates contact with users on weekdays from 9:00 to 18:00. The owner of the project is IP Mikhailov Andrey Andreevich. Full reports and data upload to Excel are available only to registered users.
FAQ
FAQ
How quickly can you collect a semantic core?
According to information on the site, collecting semantics for a site takes up to 10 minutes, whereas previously this process could take days.
What search engines does the service support?
SpyWords analyzes positions and data from Yandex and Google, including monitoring AI search from Yandex Alice.
Is it possible to see the budgets of competitors?
Yes, the service allows you to estimate the approximate budgets of advertisers for contextual advertising, as well as find out the keywords and ad texts they use.
What is AI search analysis?
This is a tool for analyzing search queries, cited pages and the content of answers that are generated by artificial intelligence (for example, Yandex Alice).
Do you need registration to work?
Registration is required to access free functionality and create lists. Full reports and data upload to Excel are available only to registered users.
Main Information
Server Information
Meta Tags List
- name: viewport content: width=device-width, initial-scale=1.0
- equiv: Content-Type content: text/html; charset=windows-1251
- name: viewport content: width=device-width, initial-scale=1.0
- name: description content: SpyWords - это уникальный сервис, позволяющий узнать все секреты твоих конкурентов: их запросы в контексте и поиске, тексты объявлений и позиции, бюджеты и многое другое!
- name: keywords content:
- property: og:image content: //spywords.ru/images/OG_SW_pic.png
Internal Links
External Links
Whois Information
Whois Raw Data
domain: SPYWORDS.RU
nserver: ns1.reg.ru.
nserver: ns2.reg.ru.
state: REGISTERED, DELEGATED, UNVERIFIED
person: Private Person
registrar: REGRU-RU
admin-contact: http://www.reg.ru/whois/admin_contact
created: 2012-04-04T09:18:01Z
paid-till: 2026-04-04T10:18:01Z
free-date: 2026-05-05
source: TCI
Last updated on 2026-03-15T05:23:01Z
SEO Audit
Technical SEO
On-Page SEO
Content and UX
Positions in Google
Search Phrases - Google
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 3 | /login.php | ||
| 3 | / | ||
| 4 | / | ||
| 5(+5) | / | ||
| 7 | /blog/kak_proveritj_... | ||
| 7 | / | ||
| 8 | / | ||
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| 9 | / |