About the projectthe_frontline is a blog in the LiveJournal system, positioning itself as Frontline Street Fashion Shop. The project appeared recently and immediately occupied the ...
the_frontline is a blog in the LiveJournal system, positioning itself as Frontline Street Fashion Shop. The project appeared recently and immediately occupied the street fashion niche, focusing on streetwear culture. Judging by the archive of posts, the main theme of the blog is not just a store, but rather a chronicle of events, collaborations and cultural phenomena in the world of streetwear.
The content here is formed around specific brands and their interactions with artists. Particular attention is paid to the American brand Carhartt, which becomes the center of most publications. The author of the blog tracks new collections, historical information and even music releases associated with the brand.
The content of the site can be divided into several clear sections that alternate in the feed:
The main feature of the project is its personal, almost diary-like character. Despite the Shop name, there are no explicit product or price catalogs. This is more of a media resource for street fashion fans. The author shares not only news, but also personal impressions, for example, Happy New Year greetings or reaction to the lack of Christmas cards from the brand.
Interactivity is also present. The blogger conducts surveys, draws magazine issues and asks readers to answer historical questions about the Carhartt brand. 35 people participated in one of the surveys, which indicates the presence of a loyal audience.
The visual part includes galleries of photos and videos.Posts often contain links to detailed materials (Read more.) that reveal details of collaborations or show more photos from the streets.
There are no direct contact information (addresses, phone numbers, email) in the provided texts. Only the author's postal address is mentioned, where postcards from friends and brands are sent. For communication, the standard LiveJournal functionality is used: comments under posts and a login and registration form.
Judging by the text of the blog, this is not a classic online store with a basket and prices. The project operates as an information publication about streetwear, covering brand news (especially Carhartt), collaborations with designers and cultural events. No official products are listed in the text.
The absolute leader is the Carhartt brand. There are separate posts about him about the history of the company, spring collections 2010, collaborations with Eric Elms and Benny Gold, as well as music releases.
Yes, the blogger regularly conducts surveys. For example, an express survey was conducted on the latest issue of RUGGED magazine with a drawing for a copy of the publication. Historical quizzes about Carhartt products from the early 20th century were also published.
The Carhartt on streets section published photographs of the December 12 demonstration near the Danish Parliament building. People spoke out against climate change during a major conference. In the photo, a girl is holding a poster of There is no Planet B.
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