ufashion.ru

UFASHION: The voice of Ural fashion on the map of Russia

If you follow trends, you probably know that Moscow and St. Petersburg have been dictating fashion for a long time. But there is a place where style is born differently. This is UFASHION - an association of Ural brands. The site acts as a real hub for those who value local design and uniqueness. There is no mass market here, there is character.

The main goal of the project is to show that Yekaterinburg and the entire Sverdlovsk region can compete with metropolitan shows. And judging by the poster, they are succeeding. On the page you can find information about a variety of events. For example, recently masters of folk arts and crafts (FAC) were preparing to participate in INNOPROM-2025. They planned to present their products at the region's stand. This is important because traditional crafts are often overshadowed by modern fashion, but here they are given a voice.

What is happening in the world of Ural design?

• Jewelry forums. The exhibition Thin Edges brings together the best jewelers and creators of costume jewelry. This is not just a fair, but a serious forum where the future of jewelry is discussed.
• Creative industries. The International Festival of Creative Industries (IFCI) has become a platform for discussions and screenings. Ekaterinburg opens this festival, demonstrating its potential.
• Competitions and support. There is a regional design competition that helps new brands reach big catwalks. The Growth Platform exhibition is also running jointly with ASI and WildberriesRuss. This is a real chance for small businesses to scale.

Particular attention is paid to the NeoFolk direction. Shows of local designers in this style were mentioned several times. What is this? A mixture of folklore and modern cut. Street fashion shows and autumn collections are also active. It can be seen that trends change quickly, and the site keeps up with them.

Among the presented brands you can find both well-known names and newcomers. The list includes OKI-tvorcha, ANA HILDEBRANT, Anna Mamaeva, Larisa Selyanina, La Petite Lucie, Dada Knit, Capparel. 21est, 27 brand, Masha Varlamova, Tailor4man and Miko Kids. Each of them offers something different. Some people rely on knitwear, others on children's collections or individual tailoring.

Why is this resource needed?

For buyers, this is a guide. To find your brand, there is a Brand Search section. For designers, this is a point of attraction. You can join the project and get support. The community unites all participants. Community contacts are available to easily contact organizers or other participants.

Articles and reviews help you understand what is happening. For example, an article about how Yekaterinburg will open an IFCI gives an understanding of the scale of events.Exhibition routes, such as the INNOPROM route, are also published. This is convenient for those who want to attend events in person.

In short, UFASHION is not just a stub site or an archive. This is a living organism. It shows that fashion in the Urals is alive, well and developing. If you love clothing with history or want to support local creators, this is the place for you. Contact email is listed on the website: ufashion@ufashion. ru. So if you have questions, feel free to write.

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Last updated on 2026-07-31T21:48:01Z
        

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