ulta.com
Registered
Page analyze update date:
2025/09/28 11:44:12
Last whois update date:
2026/02/10 16:00:03
Domain Status
Registered
Paid till
26.02.2030
Available from
28.03.2030
×
![Fullscreen website screenshot]()
ulta.com Website screenshot
SEO Score
31.51%
46
Score achieved
146
Maximum score
Main Information
Title: Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
Description: Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
Keywords: empty
Page Encoding:
utf-8
Body and server charset are different!
Page Filesize: 214 KB
Server Information
IP: 23.214.208.131
Location: United Kingdom,GB,London,EC1N,51.5081,-0.1278,Europe/London
Whois Information
domain_name: ulta.com
update_date: 2026-01-27T06:53:49Z
update_time: 1769496829
creation_date: 1998-02-27T05:00:00Z
creation_time: 888555600
expiration_date: 2030-02-26T05:00:00Z
Whois Raw Data
Domain Name: ULTA.COM
Registrar: Network Solutions, LLC
Domain Status: client transfer prohibited
Creation Date: 1998-02-27T05:00:00Z
Registry Expiry Date: 2030-02-26T05:00:00Z
Updated Date: 2026-01-27T06:53:49Z
Name Server: A1-188.AKAM.NET
Name Server: A10-65.AKAM.NET
Name Server: A11-66.AKAM.NET
Name Server: A26-67.AKAM.NET
Name Server: A4-64.AKAM.NET
Name Server: A5-65.AKAM.NET
REGISTRAR Contact: Network Solutions, LLC
>>> Last update of RDAP database: 2026-02-10T19:00:03Z
SEO Audit
Technical SEO
✓
Response Code
200
Status 200 OK - page loads correctly.
!
Character Encoding
Page: utf-8, Header:
Character encoding mismatch between HTML and HTTP headers.
✓
Page Size
219266 bytes
Page size acceptable for fast loading.
✓
Resources
0 total
Optimal number of resources.
✓
Hreflang Tags
hreflang tags
Add hreflang tags if you have multilingual content.
!
Robots.txt
Missing
Add robots.txt file to control search engine crawling.
!
Sitemap
Not found
Add sitemap.xml and reference it in robots.txt.
!
HTTPS
No
Switch to HTTPS for security and SEO benefits.
!
Compression
br
Enable gzip or zstd compression to reduce file sizes.
✓
Caching
max-age=0, no-cache, no-store
Cache-control headers properly set.
!
Page Speed
Unknown
Load time not measured.
On-Page SEO
!
Title
Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
Title too long. Reduce to 30-60 characters to avoid truncation.
✓
Meta Description
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available. Lenght:127
Good meta description length (100-160 characters).
!
H1 Heading
0 found - ""
Add exactly one H1 heading with primary keywords.
!
Word Count
Content very short. Aim for at least 500 words for better SEO.
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
✓
Duplicate Meta
[]
No duplicate meta tags found.
✓
Keywords
empty
Meta keywords set (note: not used by major search engines).
Content and UX
!
Language
Add lang attribute to tag for accessibility and SEO.
✓
Images
0 total, 0 missing ALT
All images have proper ALT text.
!
Viewport
Add viewport meta tag for mobile responsiveness.
!
Open Graph
Missing: og:title, og:description, og:image, og:url
Add missing OpenGraph tags for social media sharing: og:title, og:description, og:image, og:url
!
Structured Data
JSON-LD scripts
Add structured data (JSON-LD) for rich snippets and better SEO.
Positions in Google
Search Phrases - Google
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 4 | / | ||
| 4 | /p/color-pencil-pimprod2022863?sku=2578232 | ||
| 6 | /shop/skin-care | ||
| 8 | /shop/makeup/eyes/eyeshadow-palettes | ||
| 9 | / | ||
| 10 | /discover/makeup | ||
| 10 | / | ||
| 12 | /beautyservices/makeup-lashes-application | ||
| 12 | /shop/makeup/travel-size-makeup | ||
| 14 | /p/blush-pimprod2044741?sku=2621261 |
Positions in Yandex
Search Phrases - Yandex
| Position | Phrase | Page | Snippet |
|---|---|---|---|
| 6 | / |