unicum-chery.ru

About the project

Site unicum-chery. ru is a digital showcase of the official dealer of Chery cars in Yekaterinburg. The project is positioned as Cherry Center Unicum and operates at 33 Bebelya Street. The main task of the resource is not just to present the brand, but to provide a full cycle of interaction with the client: from choosing a model to service after the purchase.

Page content is clearly structured around specific brand models. There are no abstract slogans here, only real cars available for purchase or test drive. Particular attention is paid to hybrid technologies and new products, which reflects the current strategy of the Chinese automaker in the Russian market.

Main directions

The assortment on the website is divided into logical blocks: crossovers, sedans and hybrids. The crossover section is dominated by the Tiggo line. From the flagship model Tiggo 9to the compact Tiggo 4and the updated Tiggo 7L, which is highlighted as a new product. For family buyers, seven-seat options like Tiggo 8 PRO MAX are separately highlighted.

A separate block is devoted to hybrids. The website presents models with plug-in charging (Plug-in Hybrid): Tiggo 8 PROand Tiggo 7 PRO. Emphasis is placed on their technical characteristics - for example, a range of up to 1000 km with a full tank and battery, or the use of Li-NMC batteries.

In the sedan segment, the main representative is the Arrizo 8. It is described as a family car with a powerful 1.6TGDI engine and two curved displays in the digital control area.

In addition to sales, the site offers service services. There are sections for registering for maintenance, calculating the cost of maintenance and searching for spare parts. A Trade-In calculator and a loan calculator are also available, which simplifies the transaction process.

Features of the site

The resource interface is focused on quick navigation through the models. Each car card contains key parameters: price from, availability and a brief overview of the benefits. For example, for Tiggo 9 10 airbags and an AT8 automatic transmission are mentioned, and for Tiggo 4 - 360-degree visibility and a trunk capacity of up to 1100 liters.

The site actively uses marketing triggers, but they are tied to specific facts. Real numbers of engine power are indicated (for example, 197 hp for Tiggo 8 PRO MAX) and acceleration to hundreds. Prices are indicated as in stock and range from 1.9 million rubles for basic versions to almost 3.7 million for hybrids.

There is also a section for existing owners. Here are links to the MY CHERY mobile application, personal account, owners club and service promotions. This turns the site from a simple showcase into a tool for customer support throughout the entire life of the car.

Contact information

The dealership center is located in Yekaterinburg, Bebelya street, building 33. To contact managers, the telephone number is +7 (343) 367-67-78. The website allows you to sign up for a test drive online or through the feedback form.

FAQ

            domain:        UNICUM-CHERY.RU
nserver:       ns1.netangels.ru.
nserver:       ns2.netangels.ru.
state:         REGISTERED, DELEGATED, VERIFIED
org:           
taxpayer-id:   
registrar:     RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created:       2022-09-07T08:21:30Z
paid-till:     2026-09-07T08:21:30Z
free-date:     2026-10-08
source:        TCI
Last updated on 2026-07-31T13:23:01Z
        

Technical SEO

On-Page SEO

Content and UX