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varuste.net

Registered
Screenshot varuste.net
Website screenshot

About the projectVaruste. net positions itself as a major player in the Finnish outdoor market. This is not just an online store, but a full-fledged ecosystem that combines an online plat...

Page analyze update date: 2026/03/20 03:59:43
Last whois update date: 2026/03/02 07:42:30
Domain Status
Registered
Paid till
24.09.2032
Available from
24.10.2032

Website Description

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About the project

Varuste. net positions itself as a major player in the Finnish outdoor market. This is not just an online store, but a full-fledged ecosystem that combines an online platform and a physical presence in the capital. The project works on the Buy It For Life principle, which immediately indicates a focus on durability and quality, rather than on quick modular clothing.

The site offers a wide range of equipment for a wide variety of activities. Here you can find everything you need for those who prefer to spend time in nature, be it hiking, mountaineering or diving. The main emphasis is on time-tested brands that are valued for their reliability.

Main directions

The store’s assortment is formed around specific, recognizable brands. The catalog features names such as Fjällräven and Mammut - classic Scandinavian style and reliable equipment. For mountain lovers, there are products from Arcteryx (referred to as Arc), RAB and Petzl, which specializes in mountaineering and rock climbing. Special attention is paid to sports optics through the Oakley brand and Garmin navigation devices.

Mares equipment is available for water sports, and Meindl shoes are available for comfortable movement over rough terrain. The structure of the site allows you to quickly navigate: there are sections Lights (types of activity) and Products, which makes it easier to find the right thing without wasting time.

Features of the site

The uniqueness of the project in its hybrid model. In addition to an extensive online catalog, the company has a huge 2,500 square meter physical store in Helsinki. This is a rarity for purely digital players and gives customers the opportunity to evaluate the product in person before purchasing.

The service part is also thought out to the smallest detail. Customers have access to free returns within 60 days, eliminating the fear of making a mistake with the size or model. Delivery throughout Finland through Postnord collection points is free for orders over 30 euros. In addition, the site contains sections with reviews, a blog and information about the company, which helps build trust.

Contact information

You can contact support by phone +358 9 454 0707. The work schedule is clearly regulated: weekdays from 10 to 20 hours, Saturday from 10 to 18, Sunday from 12 to 18. It is important to note that the phone is available for calls only on weekdays from 10 to 14, which may be important for those who are used to round-the-clock support.

FAQ

What brands are in stock?

The store sells products from Fjällräven, Oakley, Mammut, Garmin, Meindl, Mares, Petzl, RAB and Arc. These are proven manufacturers of equipment for various types of outdoor activities.

Does the store have a physical premises?

Yes, Varuste does.net has a large store with an area of ​​2500 m² located in Helsinki.

How does delivery and returns work?

Delivery within Finland through Postnord points is free for orders over 30 euros. Products can be returned free of charge within 60 days.

When can I call the support service?

Telephone +358 9 454 0707 is open from Monday to Friday from 10:00 to 14:00. On other days, communication is only possible through other channels or during store opening hours.

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SEO Score
66.44%
97
Score achieved
146
Maximum score

Main Information

ℹ️
Title: Ulkoiluvarusteet netistä | Varuste.net
Description: Laaja ulkoilualan verkkokauppa ja iso myymälä Helsingissä. Laadukkaat tuotemerkit ja retkeilyvarusteet esim. Fjällräven, Oakley, Mammut, Garmin, Meindl, Mares, Petzl, RAB, Arc
Keywords: empty
Page Encoding: utf-8
Page Filesize: 95 KB

Server Information

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IP: 81.22.242.48
Location: Finland,FI,Espoo,02150,60.1816,24.8368,Europe/Helsinki
Http Server: nginx
Encoding: utf-8

Meta Tags List

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Internal Links

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External Links

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Whois Information

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domain_name: varuste.net
update_date: 2023-06-13T12:03:16Z
update_time: 1686657796
creation_date: 2004-09-24T14:18:16Z
creation_time: 1096035496
expiration_date: 2032-09-24T14:18:16Z

Whois Raw Data

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            Domain Name: VARUSTE.NET
Registrar: NameCheap, Inc.
Domain Status: active
Creation Date: 2004-09-24T14:18:16Z
Registry Expiry Date: 2032-09-24T14:18:16Z
Updated Date: 2023-06-13T12:03:16Z
Name Server: NS-CLOUD-D1.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-D2.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-D3.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-D4.GOOGLEDOMAINS.COM
REGISTRAR Contact: NameCheap, Inc.
>>> Last update of RDAP database: 2026-03-02T07:42:30Z

Robots.txt

🤖
			User-agent: *
Disallow: /ajax/
Disallow: /*/ajax/
Disallow: /kassa.php
Disallow: /*/kassa.php
Disallow: /*/notification-of-arrival
Disallow: /tilauskiitos.php
Disallow: /*/tilauskiitos.php

User-agent: adsbot-google
Disallow: /ajax/
Disallow: /*/ajax/
Disallow: /kassa.php
Disallow: /*/kassa.php
Disallow: /tilauskiitos.php
Disallow: /*/tilauskiitos.php

User-agent: AhrefsBot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: DotBot
Disallow: /

User-agent: Riddler
Disallow: /

Sitemap: https://varuste.net/sitemap.xml        

SEO Audit

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Technical SEO

Response Code
200
Status 200 OK - page loads correctly.
Character Encoding
Page: utf-8, Header: utf-8
Character encoding consistent between HTML and headers.
Page Size
97542 bytes
Page size acceptable for fast loading.
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Resources
53 total
Too many resources. Optimize and combine files for better performance.
Hreflang Tags
21 hreflang tags
Hreflang tags found for multilingual SEO.
Robots.txt
Exists
Robots.txt file found.
Sitemap
Declared in robots.txt
Sitemap declared in robots.txt.
HTTPS
Yes
Secure HTTPS connection enabled.
Compression
gzip
Gzip or Zstd compression enabled for faster loading.
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Caching
Not set
Add cache-control headers to improve loading speed for returning visitors.
Page Speed
0.43 ms
Excellent loading speed.

On-Page SEO

Title
Ulkoiluvarusteet netistä | Varuste.net
Good title length (30-60 characters).
!
Meta Description
Laaja ulkoilualan verkkokauppa ja iso myymälä Helsingissä. Laadukkaat tuotemerkit ja retkeilyvarusteet esim. Fjällräven, Oakley, Mammut, Garmin, Meindl, Mares, Petzl, RAB, Arc Lenght:175
Meta description too long. Reduce to 100-160 characters.
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H1 Heading
5 found - "Varuste­päivät Tee kauden parhaat löydöt"
Use only one H1 heading per page. Remove extra H1 tags.
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Word Count
43
Content very short. Aim for at least 500 words for better SEO.
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
Duplicate Meta
[]
No duplicate meta tags found.
Keywords
empty
Meta keywords set (note: not used by major search engines).

Content and UX

Language
fi
Language attribute properly set.
Images
6 total, 0 missing ALT
All images have proper ALT text.
Viewport
width=device-width, initial-scale=1.0
Viewport meta tag properly set for mobile devices.
Open Graph
All OG tags present.
All essential OpenGraph tags present.
!
Structured Data
0 JSON-LD scripts
Add structured data (JSON-LD) for rich snippets and better SEO.

Positions in Google

Search Phrases - Google

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Additional Services

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