About the projectVkpmradio is a specialized resource dedicated to the analysis of the Russian radio market. The project maintains a blog in LiveJournal format, where Radio News and reviews of events ...
Vkpmradio is a specialized resource dedicated to the analysis of the Russian radio market. The project maintains a blog in LiveJournal format, where Radio News and reviews of events from the world of broadcasting are published. The main task of the author is to record changes in the structure of broadcasting, changes in formats and reshuffles in the media market.
Judging by the archive of records, the project positions itself as an independent observer of the transformations of large federal networks. The material is presented in the format of chronological results of the year or months, which allows the reader to see the complete picture of the market, rather than isolated news.
The site's content is focused on three key aspects:
Niche projects are considered separately. The launch of Radio Moscow Speaks is mentioned as a successful start, reaching 3 ratings in Moscow by May 2014. The emergence of religious content is also recorded: the sale of Radio Jazz and Radio Classic by the organization Faith, Hope, Love and their reformatting into the Orthodox Radio Vera.
The resource is a classic LiveJournal blog platform. The interface is standard for this system: there are sections Archive, Photos, Video, as well as the ability to subscribe via RSS. The interface language is available in Russian, English, Ukrainian and other languages, which indicates a potentially wide audience, although the content is strictly localized to Russian realities.
The style of presenting the material is journalistic, with elements of analytics.The author not only states the facts (the station changed its name), but also evaluates the events: he calls the optimization of long-distance broadcasting such, notes the success of the launch of Moscow Speaks, or wonders whether Hit-FM has found its niche by switching to hits of the 90s and 00s.
An important feature is the depth of detail. The texts include specific frequencies (68.84 VHF, 94.8, 107.0), dates of studio moves (Bumazhny Proezd) and the names of presenters (Vladimir Karpov, Roman Shchukin, Sergey Rybka). This makes the material a valuable resource for industry professionals.
The texts detail the activities of such stations as Radio Yunost, Russian News Service, Moscow Speaks, Stolitsa FM, Hit-FM, Radio Vera, as well as sold stations Radio Jazz and Radio Classic.
The materials often mention Mikhail Gutseriev (owner of Stolitsa FM and Moscow Talks), Sergey Dorenko (former general director of RSN and co-author of the Moscow Talks project), Ashot Gabrelyanov (general director of RSN) and Elena Uvarova (former owner radio formats).
Since July 1, the station has moved away from the TOP-40 format to songs of the 90s and 00s, reducing the share of new products. This allowed the ratings in Moscow to rise from 3.5 to 4.0. The old rock format was transferred online.
On January 9, 2014, Radio Yunost stopped FM broadcasting throughout Russia, switching to the Internet. On the freed frequencies, including Moscow 68.84 VHF, the broadcasting of Radio Russia and Vesti FM was launched, and later Radio Nashe Moscow Region.
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