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woc.by

Registered
Screenshot woc.by
Website screenshot

About the projectWOC. BY is an online store of professional cosmetics based in Minsk. The project positions itself as a platform with products from the world's leading brands for hair, fa...

Page analyze update date: 2026/05/31 21:28:52
Last whois update date: 2026/06/27 12:32:09
Domain Status
Registered
Paid till
27.06.2028
Available from
27.07.2028

Website Description

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About the project

WOC. BY is an online store of professional cosmetics based in Minsk. The project positions itself as a platform with products from the world's leading brands for hair, face and body care. The main goal of the resource is to provide customers with the opportunity to order original products without having to visit physical beauty salons or stores.

The site works as a catalog, where the assortment is formed from products from both domestic and foreign manufacturers. The description emphasizes that the store cooperates exclusively with official manufacturers, which eliminates the risk of purchasing counterfeits. Availability of goods is confirmed after placing an order.

Main directions

The site catalog is divided into several large categories, covering all aspects of the beauty industry. The main focus is on hair care, but there are other important sections:

  • Hair cosmetics- the most extensive block. This includes shampoos, balms, masks, conditioners (including leave-in), styling products (waxes, gels, varnishes, clays), as well as activators and ampoules for the scalp and hair itself.
  • Dyeing and perming- products for changing the color and structure of hair.
  • Cosmetics for face and body- includes creams, serums, tonics, masks and products for moisturizing or sebum regulation.
  • Decorative cosmetics- eye shadow, mascara, lipstick and other makeup products.
  • Manicure and pedicure, eyelash and eyebrow modeling, depilation.
  • Tools and accessories- combs, thermal brushes and other equipment.
  • Consumablesand a separate section of cosmetics for men.

The catalog contains products from such brands as Barex, CHI, Estel, Glynt, Wella Professionals, Tashe Professional, R+Co, Epica Professional and others. Prices range from budget items to the professional luxury line.

Features of the site

The main feature of the project is the emphasis on professional care. The text of the site notes that such cosmetics contain natural elements, vitamins and oils in ideal proportions, which ensures high efficiency and safety (no allergic reactions after analysis).

The store interface allows you to select specific product volumes (for example, 50 ml, 250 ml or 1000 ml) and shades (for paints and tonics). Discounts are often displayed on the page: many products are marked Promotion with a price reduction of 1032. There are also sections with new and popular products.

Purchases are made through an online shopping cart. The site uses cookies to improve recommendations.It is important to understand that this is just a catalog: the availability of a specific product must be clarified after placing an order.

Contact information

The store has several pick-up points and offices in Minsk:

  • st. m. Uruchye: Mon-Sun from 10:00 to 21:00, tel. +375 29 679 11 28.
  • st. m. Partizanskaya: Mon-Sun from 10:00 to 21:00, tel. +375 29 639 11 28.
  • Pickup point (22 Burdeynogo St., room 212): Mon-Sun from 11:00 to 19:00, tel. +375 29 304 58 58.
  • st. m. Petrovshchina (Dzerzhinsky Ave. 94): Mon-Sun from 10:00 to 21:00, tel. +375 29 169 11 28.

Telephones for contact are also available: +375 29 304 58 58, +375 44 776-88-99 and e-mail woc. by@yandex. by. Legal entity - Wok-by LLC, UNP 193642344.

FAQ

How to find out if a product is in stock?

The site works as an online catalogue. Availability of a specific product is confirmed only after you place an order.

Does the store guarantee the originality of the products?

Yes, the store sells products from official manufacturers. The possibility of counterfeiting is eliminated by working directly with brands.

Is it possible to buy cosmetics for men?

The catalog has a separate section Cosmetics for men.

What payment methods are available?

The text contains details of Alfa-Bank CJSC (current account), which indicates the possibility of bank transfer or payment through a terminal, however, specific online payment methods are not detailed in the description provided.

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SEO Score
71.23%
104
Score achieved
146
Maximum score

Main Information

ℹ️
Title: WOC.BY — профессиональной косметики для волос, лица и тела в Минске
Description: Интернет-магазин WOC.BY предлагает широкий ассортимент профессиональной косметики для волос, лица и тела от ведущих мировых брендов | Оригинальные товары, выгодные цены, быстрая доставка по Минску и Беларуси от Вок Бай | Акции и скидки!
Keywords: Магазин косметики WOC
Page Encoding: utf-8
Page Filesize: 618 KB

Server Information

🖥️
IP: 178.172.136.133
Location: Belarus,BY,,,53.0011,28.0065,Europe/Minsk
Http Server: nginx/1.16.1
Encoding: utf-8
Powered by: modx revolution

Meta Tags List

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Internal Links

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External Links

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Whois Information

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domain_name: woc.by
creation_date: 2016-06-27
creation_time: 1466985600
expiration_date: 2028-06-27
expiration_time: 1845676800
registrar: Reliable Software, Ltd

Whois Raw Data

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            Domain name: woc.by
Registrar: Reliable Software, Ltd
Org: Общество с ограниченной ответственностью "Вок-бай"
Country: BY
Address: 220140, Фрунзенский район, г.Минск, ул.Бурдейного, 22, оф.212
Registration or other identification number: 193642344
Phone: +375293998040
Email: [email protected]
Name Server: u1.hoster.by
Name Server: u2.hoster.by
Update Date: 2026-06-25
Creation Date: 2016-06-27
Expiration Date: 2028-06-27
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Service provided by Belarusian Cloud Technologies LLC

Robots.txt

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			User-agent: *
Disallow: /cgi-bin          # папка на хостинге
Disallow: /manager/         # авторизация
Disallow: /assets/          # папка с системными файлами modx
Disallow: /core/            # папка с системными файлами modx
Disallow: /connectors/      # папка с системными файлами modx
Disallow: *?*               # ссылки с параметрами
Disallow: *utm*=            # ссылки с utm-метками
Disallow: *openstat=        # ссылки с метками openstat
Disallow: *from=            # ссылки с метками from
Disallow: *my_range
Disallow: *price
Disallow: *vendor
Disallow: *sort
Disallow: *rezultaty-poiska
Disallow: /cart$
Allow: /assets/*.jpg        # здесь и далее открываем для индексации изображения, файлы и скрипты
Allow: /assets/*.jpeg 
Allow: /assets/*.webp
Allow: /assets/*.gif 
Allow: /assets/*.png 
Allow: /assets/*.pdf 
Allow: /assets/*.doc 
Allow: /assets/*.docx 
Allow: /assets/*.xls 
Allow: /assets/*.xlsx 
Allow: /assets/*.ppt 
Allow: /assets/*.pptx 
Allow: /assets/*.js 
Allow: /assets/*.css
Allow: *?page=              # открываем для индексации страницы пагинации (и проверьте, чтобы для них был настроен canonical)

User-agent: Yandex          # правила для всех роботов
Disallow: /cgi-bin          # папка на хостинге
Disallow: /manager/         # авторизация
Disallow: /assets/          # папка с системными файлами modx
Disallow: /core/            # папка с системными файлами modx
Disallow: /connectors/      # папка с системными файлами modx
Disallow: *?*               # ссылки с параметрами
Disallow: *utm*=            # ссылки с utm-метками
Disallow: *openstat=        # ссылки с метками openstat
Disallow: *from=            # ссылки с метками from
Disallow: *rezultaty-poiska
Disallow: /cart$
Allow: /assets/*.jpg        
Allow: /assets/*.jpeg 
Allow: /assets/*.webp
Allow: /assets/*.gif 
Allow: /assets/*.png 
Allow: /assets/*.pdf 
Allow: /assets/*.doc 
Allow: /assets/*.docx 
Allow: /assets/*.xls 
Allow: /assets/*.xlsx 
Allow: /assets/*.ppt 
Allow: /assets/*.pptx 
Allow: /assets/*.js 
Allow: /assets/*.css
Allow: *?page=              
Clean-param: currency_id&cy_id&my_range&price&vendor&tags&sort

Sitemap: https://woc.by/sitemap.xml        

SEO Audit

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Technical SEO

Response Code
200
Status 200 OK - page loads correctly.
Character Encoding
Page: utf-8, Header: utf-8
Character encoding consistent between HTML and headers.
Page Size
633394 bytes
Page size acceptable for fast loading.
!
Resources
398 total
Too many resources. Optimize and combine files for better performance.
Hreflang Tags
0 hreflang tags
Add hreflang tags if you have multilingual content.
Robots.txt
Exists
Robots.txt file found.
Sitemap
Declared in robots.txt
Sitemap declared in robots.txt.
HTTPS
Yes
Secure HTTPS connection enabled.
Compression
gzip
Gzip or Zstd compression enabled for faster loading.
Caching
no-store, no-cache, must-revalidate private, must-revalidate
Cache-control headers properly set.
Page Speed
6.50 ms
Excellent loading speed.

On-Page SEO

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Title
WOC.BY — профессиональной косметики для волос, лица и тела в Минске
Title too long. Reduce to 30-60 characters to avoid truncation.
!
Meta Description
Интернет-магазин WOC.BY предлагает широкий ассортимент профессиональной косметики для волос, лица и тела от ведущих мировых брендов | Оригинальные товары, выгодные цены, быстрая доставка по Минску и Беларуси от Вок Бай | Акции и скидки! Lenght:236
Meta description too long. Reduce to 100-160 characters.
H1 Heading
1 found - "Интернет - магазин косметики Вок Бай"
Good - single H1 heading found.
Word Count
1835
Good content length (500-2000 words recommended).
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
!
Duplicate Meta
{"yandex-verification":3,"google-site-verification":5}
Remove duplicate meta tags to avoid conflicts.
Keywords
Магазин косметики WOC
Meta keywords set (note: not used by major search engines).

Content and UX

Language
ru
Language attribute properly set.
Images
74 total, 0 missing ALT
All images have proper ALT text.
Viewport
width=device-width, initial-scale=1, user-scalable=no, maximum-scale=1, minimum-scale=1
Viewport meta tag properly set for mobile devices.
!
Open Graph
Missing: og:title, og:description, og:url
Add missing OpenGraph tags for social media sharing: og:title, og:description, og:url
Structured Data
1 JSON-LD scripts
Structured data (JSON-LD) found.

Positions in Google

Search Phrases - Google

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Position Phrase Page Snippet
5магазин косметики минск/?srsltid=afmbooqitw...
6купить косметику в минске/?srsltid=afmboopxvm...
8just a make/just-make-up-baza-p...
13тени тануки купить/tammy-tanuka-rossiy...
18краска для волос тефия палитра/tefia-permanentnaya...
20тени танука купить/tammy-tanuka-rossiy...
21te 10 1/staleks-pintset-pro...
22эпика маска/epica-professional-...
23фармавита краска для волос/farmavita-kraska-dl...
23tigi queen for a day/tigi-sprej-dlya-pri...

Additional Services

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