www.adidas-group.com

Main Information

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Title: Home - adidas Group

Description: Through sport, we have the power to change lives.

Keywords: unknown

Page Encoding: utf-8 Body and server charset are different!

Page Filesize: 127 KB

Server Information

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IP: 184.86.103.141

Location: Germany,DE,Frankfurt am Main,60313,50.1169,8.6837,Europe/Berlin

Meta Tags List

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charset: utf-8
name: viewport content: width=device-width,initial-scale=1
name: description content: Through sport, we have the power to change lives.
name: keywords content: adidas,adidas Group,home
property: og:type content: website
property: og:url content: https://www.adidas-group.com/de
name: og:title content: Home - adidas Group
property: og:description content: Through sport, we have the power to change lives.
property: og:site_name content: adidas
property: og:image content: https://res.cloudinary.com/confirmed-web/image/upload/c_lfill,w_1200,h_630/v1706442082/adidas-group/media/pictures-videos/adidas_world_of_sports_pgc02z.jpg
name: twitter:card content: summary_large_image
property: twitter:domain content: adidas-group.com
name: twitter:title content: Home - adidas Group
name: twitter:description content: Through sport, we have the power to change lives.
property: twitter:image content: https://res.cloudinary.com/confirmed-web/image/upload/c_lfill,w_1200,h_630/v1706442082/adidas-group/media/pictures-videos/adidas_world_of_sports_pgc02z.jpg

Internal Links

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External Links

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Whois Information

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domain_name: adidas-group.com

update_date: 2026-06-26T05:08:04Z

update_time: 1782450484

creation_date: 2005-06-30T07:46:12Z

creation_time: 1120117572

expiration_date: 2027-06-30T07:46:12Z

Whois Raw Data

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            Domain Name: ADIDAS-GROUP.COM
Registrar: CSC Corporate Domains, Inc.
Domain Status: client transfer prohibited
Creation Date: 2005-06-30T07:46:12Z
Registry Expiry Date: 2027-06-30T07:46:12Z
Updated Date: 2026-06-26T05:08:04Z
Name Server: UDNS1.CSCDNS.NET
Name Server: UDNS2.CSCDNS.UK
REGISTRAR Contact: CSC Corporate Domains, Inc.
>>> Last update of RDAP database: 2026-06-28T09:35:08Z

SEO Audit

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Technical SEO

✓

Response Code

200

Status 200 OK - page loads correctly.

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Character Encoding

Page: utf-8, Header:

Character encoding mismatch between HTML and HTTP headers.

✓

Page Size

130505 bytes

Page size acceptable for fast loading.

✓

Resources

48 total

Moderate number of resources. Consider combining files.

✓

Hreflang Tags

0 hreflang tags

Add hreflang tags if you have multilingual content.

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Robots.txt

Missing

Add robots.txt file to control search engine crawling.

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Sitemap

Not found

Add sitemap.xml and reference it in robots.txt.

✓

HTTPS

Yes

Secure HTTPS connection enabled.

✓

Compression

gzip

Gzip or Zstd compression enabled for faster loading.

✓

Caching

max-age=300

Cache-control headers properly set.

✓

Page Speed

1.42 ms

Excellent loading speed.

On-Page SEO

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Title

Home - adidas Group

Title too short. Expand to 30-60 characters for better SEO.

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Meta Description

Through sport, we have the power to change lives. Lenght:49

Meta description too short. Expand to 100-160 characters.

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H1 Heading

4 found - "adidas startet mit starkem ersten Quartal ins Jahr 2026"

Use only one H1 heading per page. Remove extra H1 tags.

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Word Count

117

Content very short. Aim for at least 500 words for better SEO.

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Canonical Tag

Add canonical tag to prevent duplicate content issues.

✓

Duplicate Meta

[]

No duplicate meta tags found.

✓

Keywords

Meta keywords are optional (not used by major search engines).

Content and UX

✓

Language

de

Language attribute properly set.

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Images

23 total, 16 missing ALT

Add ALT text to images for accessibility and SEO.

✓

Viewport

width=device-width,initial-scale=1

Viewport meta tag properly set for mobile devices.

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Open Graph

Missing: og:title

Add missing OpenGraph tags for social media sharing: og:title

✓

Structured Data

1 JSON-LD scripts

Structured data (JSON-LD) found.

Search Phrases - Google

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Position	Phrase	Page	Snippet
1	public relations agency adidas	/en/media/media-cont...	Media Contact Below you can find the media contact for your specific inquiry. We trust you will appreciate that these phone numbers are intended only for journalists.
4	adidas com	/	adidas Group: Home At adidas, we define circularity as maintain ing the value of products and materials at their highest level for as long as possible. This aligns with the UN ...
4	адидас официальный сайт	/	adidas Group: Home Looking ahead to the future, always remembering where we came from. This is our story. DISCOVER THE ADIDAS LEGACY. LATEST BRAND NEWS. VISIT OUR BRAND NEWS SITE.
10	адидас официальный	/	adidas Group: Home adidas records strong start to the year in the first quarter of 2026 . Read More · See all. “We started in a laundry room and conquered the world.”.

Search Phrases - Yandex

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Position	Phrase	Page	Snippet
10	adidas картинки и фото	/en/media/pictures-a...	Pictures and Videos - adidas Group Executive Board Member of adidas AG, responsible for Global Human Resources, People and Culture.

Additional Services

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