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W

www.which.co.uk

Registered
Screenshot www.which.co.uk
Website screenshot
Page analyze update date: 2026/06/22 22:35:24
Last whois update date: 2026/06/08 11:27:06
Domain Status
Registered
Paid till
01.07.2027
Available from
31.07.2027
SEO Score
73.29%
107
Score achieved
146
Maximum score

Main Information

ℹ️
Title: Which? | Expert testing, reviews and advice - Which?
Description: Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
Keywords: unknown
Page Encoding: utf-8
Page Filesize: 300 KB

Server Information

🖥️
IP: 3.174.113.77
Location: United States,US,,,37.751,-97.822,America/Chicago
Http Server: apache
Encoding: utf-8

Meta Tags List

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Internal Links

🔗

External Links

🌐

Whois Information

📄
domain_name: which.co.uk
update_date: 27-May-2026
update_time: 1779840000
creation_date: before Aug-1996
creation_time:
expiration_date: 01-Jul-2027

Whois Raw Data

📋
            Domain name:
which.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 16-Jan-2018
Registrar:
Gandi [Tag = GANDI]
URL: https://www.gandi.net
Relevant dates:
Registered on: before Aug-1996
Expiry date: 01-Jul-2027
Last updated: 27-May-2026
Registration status:
Registered until expiry date.
Name servers:
ns-1422.awsdns-49.org
ns-177.awsdns-22.com
ns-1917.awsdns-47.co.uk 205.251.199.125
ns-523.awsdns-01.net
WHOIS lookup made at 12:27:05 08-Jun-2026
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2026.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

Robots.txt

🤖
			User-agent: *

Sitemap: https://www.which.co.uk/sitemap.xml

#
# disallow indexing of content archive
#

Disallow: /baby-and-child/archive/
Disallow: /energy/archive/
Disallow: /home-and-garden/archive/
Disallow: /money/archive/
Disallow: /technology/archive/


#
# disallow indexing of utility pages
#

Disallow: /about-which/contact-us/send-us-a-message/thank-you/
Disallow: /account/
Disallow: /beta/
Disallow: /cgi-bin/
Disallow: /competitions/best-buy/entry-thank-you/
Disallow: /components/
Disallow: /documents/
Disallow: /loginhelp/
Disallow: /loginidentification/
Disallow: /magazine/computing/thank-you/
Disallow: /media/popup/
Disallow: /new/
Disallow: /signup-light/
Disallow: /spp/
Disallow: /static/email-pdfs/
Disallow: /static/html/pdfs/
Disallow: /thank-you/
Disallow: /try-which/bbg/faqs/
Disallow: /try-which/bbg/terms-conditions/
Disallow: /try-which/price-predictor/
Disallow: /try-which/wills/
Disallow: /user/
Disallow: /static/signup/fra-pages/

#
# disallow indexing for test scopes
#

Disallow: /30585109/

#
# disallow search endpoint
#

Disallow: /search
        

SEO Audit

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Technical SEO

Response Code
200
Status 200 OK - page loads correctly.
Character Encoding
Page: utf-8, Header: utf-8
Character encoding consistent between HTML and headers.
Page Size
307949 bytes
Page size acceptable for fast loading.
!
Resources
81 total
Too many resources. Optimize and combine files for better performance.
Hreflang Tags
0 hreflang tags
Add hreflang tags if you have multilingual content.
Robots.txt
Exists
Robots.txt file found.
Sitemap
Declared in robots.txt
Sitemap declared in robots.txt.
HTTPS
Yes
Secure HTTPS connection enabled.
Compression
gzip
Gzip or Zstd compression enabled for faster loading.
!
Caching
Not set
Add cache-control headers to improve loading speed for returning visitors.
Page Speed
0.40 ms
Excellent loading speed.

On-Page SEO

Title
Which? | Expert testing, reviews and advice - Which?
Good title length (30-60 characters).
Meta Description
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs. Lenght:114
Good meta description length (100-160 characters).
!
H1 Heading
0 found - ""
Add exactly one H1 heading with primary keywords.
!
Word Count
235
Content very short. Aim for at least 500 words for better SEO.
!
Canonical Tag
Add canonical tag to prevent duplicate content issues.
Duplicate Meta
[]
No duplicate meta tags found.
Keywords
Meta keywords are optional (not used by major search engines).

Content and UX

Language
en
Language attribute properly set.
!
Images
52 total, 28 missing ALT
Add ALT text to images for accessibility and SEO.
Viewport
width=device-width, initial-scale=1
Viewport meta tag properly set for mobile devices.
Open Graph
All OG tags present.
All essential OpenGraph tags present.
Structured Data
3 JSON-LD scripts
Structured data (JSON-LD) found.

Positions in Google

Search Phrases - Google

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Position Phrase Page Snippet
3best holiday/reviews/travel-agen...
8which/
10hi mum and dad/news/article/notori...
10televisions/l/tv-and-home-enter...

Additional Services

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