uk.pinterest.com

Ох, вот и снова этот сайт - Pinterest. Да-да, тот самый, где люди выкладывают всё подряд: от кулинарных шедевров до идей для интерьера. Ну или хотя бы хотели бы выкладывать если бы он заработал.

Что вообще происходит на uk.pinterest.com?

Смотрим заголовок - Pinterest. Просто имя. Как будто кто-то сказал: Ну вот, это и есть наш портал. А описание? Окей, читаем: Находите рецепты, советы по дизайну жилья, собственному стилю и другие идеи.

Вот оно! Суть. Там, где ты можешь найти то, что хочется сделать сегодня, но пока не знаешь как. Рецепты, которые выглядят вкуснее, чем реально. Дизайн комнат, который кажется идеальным, только когда ты ещё не встал с дивана. Стиль жизни, который тебя немного пугает, но при этом манит.

• Рецепты - да, те самые, что ты видел в сторис, но забыл, как называется блюдо.
• Дизайн жилья - ну, например, как превратить спальню в минималистичный храм уюта.
• Собственный стиль - тут уже вопрос: а какой у меня вообще стиль? Или я просто собираю картинки из разных уголков интернета?

Кажется, сайт должен быть простым инструментом для вдохновения. Но... вот текст в теле страницы:

Oh no! Pinterest doesnt work unless you turn on JavaScript.

Ого. Ну так и должно быть, если бы всё было нормально. Но нет. Не работает. Пока JS не включён. Что за странная штука - включить JavaScript, чтобы увидеть идеи. Вроде бы ничего сложного, но вдруг кто-то забыл, что это не совсем обычная страница. Это же онлайн-галерея мыслей, эмоций, желаний. А она не грузится. Как будто портал закрыт на замок, а ключ лежит где-то в настройках браузера.

А может, всё-таки это не ошибка?

Может, это намёк? Может, сайт говорит: Ты думаешь, что можешь найти идеи без активации всего этого? Да ты даже не понимаешь, как работает мир?

Интересно, сколько людей реально заглядывает сюда каждый день? Сколько тех, кто хочет посмотреть на котиков, но вместо этого видит сообщение об ошибке? Наверное, очень мало. Даже если включить JavaScript - будет ли вообще контент? Или это просто пустая рамка?

Но даже так. Даже когда сайт не работает, он всё равно сообщает о чём-то важном. О том, что вдохновение требует чуть больше, чем просто клик. О том, что чтобы что-то увидеть - нужно открыть глаза. И браузер.

Возможно, самое главное - не в том, что сайт показывает. А в том, что он напоминает: мы живём в мире, где почти всё зависит от одной мелочи - включения JS. А ведь идеи тоже зависят от маленьких вещей. От одного нажатия. Одного решения. Одной возможности.

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			# Pinterest is hiring!
#
# Learn about the SEO work that we're doing at https://medium.com/@Pinterest_Engineering/demystifying-seo-with-experiments-a183b325cf4c
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# Check out some of our available positions at https://careers.pinterest.com/careers/engineering

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