cxdp.ru
RegisteredIt seems that modern business can no longer do without a deep understanding of the client - but how to do this? How to collect all user data from different touchpoints? The CXDP platform - Customer...
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Website Description
It seems that modern business can no longer do without a deep understanding of the client - but how to do this? How to collect all user data from different touchpoints? The CXDP platform - Customer Experience Data Platform, which is positioned as a universal solution for centralizing customer information, comes to the rescue.
What is CXDP?
It's not just data collection. This is a whole ecosystem where everything is simpler than it seems at first glance. The platform collects information from websites, mobile applications, CRM systems, loyalty programs - literally from all possible sources. The data is combined into one digital customer profile. Imagine: a person visits a website, then opens an application, then receives an SMS - and all this history is displayed in one place. This only happens if there is a system that can work with data without extra effort.
How does the platform work?
First, sources are connected - website, mobile app, marketing services. Then the collection begins. The client's digital fingerprint is generated automatically. All actions, transitions, purchases, views - everything is recorded. In this case, you can add any fields and set conditions. For example, someone who frequently visited the New Items section - such a user is definitely interested in new products. And this is a ready-made segment.
When the profiles are collected, the real analysis begins. Statistics show flows, dynamics, behavior. And the Insights module helps to find hidden patterns - for example, that customers from one region are more likely to respond to email newsletters at a certain time. The more data, the more accurate the insights. It seems simple, but the result is amazing.
What else can CXDP do?
It not only collects, it actively uses data. There are built-in modules for communications: SMS, Email, Push notifications, Viber, WhatsApp, Telegram. You can launch campaigns directly in the system - no third-party services. Letter builder, personalization by segment, trigger mailings - all this works within one platform.
And here’s what’s especially cool - the Scripts module. Here you can build a whole sequence of messages. For example, if a customer leaves his cart, two hours later he receives an SMS with a promotion. If he logs into the application after a week of silence, a greeting and bonus are automatically sent. Conditions can be set flexibly: segment entry, exit, date, timer. It's almost like a smart assistant for marketing.
There is even a SaaS connection - which means you can get started quickly without complicated setup. And for large companies - an enterprise option with increased security, control over servers, deep integration. The system was designed by marketers, the interface is understandable even for a beginner.And yes, this is a Russian development, the servers are located in Russia. A division of the company is a resident of Skolkovo - a good sign of trust.
Why choose CXDP?
There are many solutions. But the main thing here is not just functionality, but approach. Simplicity, clear logic, absence of unnecessary things. Sometimes it seems that the more possibilities, the more complex the system. Here it’s the other way around: what’s needed is only what works. Nothing for beauty or for the future.
Who would have thought that a platform could become a critical element for retention marketing? When it is important not only to attract a client, but also to retain him. It all starts with data. Without them, it is impossible to build a personalized experience. And CXDP is like the brain of the system, which processes information, identifies patterns, and suggests actions.
Frequently asked questions
What data sources can be connected to CXDP?
Web sites, mobile applications, CRM loyalty program systems and other services where the client interacts with the brand are connected.
Is it possible to create segments in real time?
Yes, of course. The platform allows you to form segments based on any data from the user profile and online behavior.
Is there integration with Telegram and WhatsApp?
Exactly. It is possible to send messages via Telegram bots and WhatsApp campaigns directly within the platform.
What type of connection is available for small businesses?
For startups and small companies there is a SaaS connection - quick launch without complex setup and maintenance.
Where are the platform servers located?
Server capacities are located entirely in Russia - this is part of the domestic development.
What is a customer’s digital fingerprint?
This is the totality of all user actions: page visits, purchases, views, transitions - everything that is recorded in the system.
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Whois Raw Data
domain: CXDP.RU
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nserver: ns.cea.ru.
state: REGISTERED, DELEGATED, VERIFIED
org:
taxpayer-id:
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admin-contact: https://www.nic.ru/whois
created: 2022-04-08T21:45:32Z
paid-till: 2027-04-08T21:45:32Z
free-date: 2027-05-10
source: TCI
Last updated on 2026-07-31T14:48:01Z
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