Dobro Coffee: More than just a chain of coffee shopsBy visiting the website dobro-coffee. com, you immediately understand that they don’t just sell a drink here. This is a whole ph...
By visiting the website dobro-coffee. com, you immediately understand that they don’t just sell a drink here. This is a whole philosophy. The name speaks for itself: Kind. And indeed, the approach to people here is special. The company positions itself not as a soulless business, but as a community of like-minded people, where every guest is a friend. This care is felt in every line of text on the main page.
It is interesting that the history of the brand began quite modestly. At first it was the usual trade in coffee and tea through points of sale. But only three years passed, and the first full-fledged coffee shop opened in Blagoveshchensk. It was from that moment that everything changed. The guys realized that they wanted more and began to actively master different formats. City coffee shops, mini-shops, Coffee to-go format - they tried everything to find what people needed. And it looks like they found it.
One of the key points that distinguishes Dobro from many competitors is its own production. To meet the high expectations of guests and promote the culture of coffee consumption in the Far East, the company opened its own roastery. Grains come from all over the world, but undergo strict control by specialists. This means the taste in the cup is always predictably good.
Today Dobro Coffee is no longer just one outlet, but a network of more than 100 coffee shops. The geography is impressive: Russia and Kazakhstan. Thousands of satisfied customers and tens of tons of roasted grain speak for themselves. They make coffee here not for show, but because they fall in love with the process. As they say on the website: Our coffee makes you yourself. Does it sound pretentious? Maybe. But when you drink a good cappuccino with nut syrup or an Ethiopian Yergacheff in a V60 funnel, you understand that it makes sense.
The management structure deserves special attention. The company has several managing partners, each of whom is responsible for his own area. Some are for karma, some are for light, there is even a Buddhist logistician. This adds uniqueness and humanity to the brand. The team consists of people who act boldly and are open to new things.
It is also important to note the work with partners. The company shares knowledge and achievements, setting an example of development. The financial success of their partners is no less important to them than their own. There is even a franchise development department, so anyone who shares their values can join the network.
If you have questions, you can write to a Good employee. They are ready to help, be it a question about the quality of grain or just a desire to chat. Contacts are clearly indicated: mail, phone numbers of department heads. It is clear that the company is not hiding, but is ready for dialogue.
The history of the company begins in Blagoveshchensk, where the first coffee shop was opened. Now the network has grown and operates throughout Russia and Kazakhstan.
Yes, to maintain high quality coffee, it opened its own production facility for roasting beans brought from around the world.
Currently, the network has more than 100 coffee shops.
Yes, the company has a franchise development department that helps new partners join the network and shares experience.
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