O projektuOh! My Tea je online trgovina i kafić sa sjedištem u središtu Sankt Peterburga. Projekt se pozicionira kao prostor za one koji žele dublje upoznati čaj i kavu od samog ispijanja...
Oh! My Tea je online trgovina i kafić sa sjedištem u središtu Sankt Peterburga. Projekt se pozicionira kao prostor za one koji žele dublje upoznati čaj i kavu od samog ispijanja pića. Koncept je rođen 2014. godine, kada su osnivači inspirirani trećim valom kafića odlučili ovaj pristup primijeniti na čaj. Postali su jedni od prvih koji su otvorili specijaliziranu čajanu u gradu.
Ovdje nema tradicionalnih gaiwana ili dugih ceremonija tjesnaca. Umjesto toga, naglasak je na brizi o okusu svake šalice. Trgovina posluje kao veleprodaja i maloprodaja čaja, te kao mjesto gdje možete isprobati piće na licu mjesta.
Asortiman projekta pokriva nekoliko ključnih kategorija:
Mjesto obavlja funkcije punopravne internetske trgovine. Korisnici mogu pregledavati katalog, čitati opise okusa (od morskih algi i svježe pokošene trave do citrusa i čokolade), vidjeti cijene i dodati artikle u košaricu. Postoji funkcionalnost za registraciju, oporavak lozinke i naručivanje.
Važan dio sadržaja je edukativan. Autori stranice aktivno pišu o tome kako odabrati čaj, objašnjavaju razliku između stupnjeva i daju upute za bariste. Na primjer, postoji materijal koji ispituje mit o ceremonijalnoj i kulinarskoj ocjeni matche, tvrdeći da takvi izrazi službeno ne postoje u Japanu.
Pružena je usluga za poslovanje: tvrtka savjetuje partnere o izradi karata s čajem za njihove ustanove.
Trgovina i kafić nalaze se na adresi: St. Petersburg, emb. Kanala Griboyedov, 43. Otvoreno svaki dan od 12:00 do 21:00. Zaštitni znak Oh! My Tea je upisan u registar Ruske Federacije (certifikat 810619 od 14. svibnja 2021.).
Da, trgovina nudi prodaju čaja u maloprodaji i veleprodaji.
Dostupni su kineski i japanski čajevi: bijeli, zeleni, oolong, crveni, pu-erh, kao i tisanes i prepoznatljive mješavine. Postoji zasebna linija matcha različitih stupnjeva.
Izbor deserata je mali zbog ograničenog prostora. Ponekad nude eksperimentalne opcije na bazi čaja, ali nema cjelovitog menija zalogaja.
Da, postoje majstorski tečajevi, korporativna obuka i grupni tečajevi za bariste i hobiste koji podučavaju tehnike kuhanja piva.
Prema stranici, podjela na ceremonijalne i kulinarske ocjene često je marketinški izum. U samom Japanu ti se pojmovi službeno ne koriste, iako trgovina nudi širok izbor matcha za različite namjene.
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