CustomerThink - Platforma za stručnjake na području korisničkog iskustva i digitalne transformacije

CustomerThink je online autoritet za poslovanje usmjereno na kupca, digitalni marketing, korisničko iskustvo (CX), personalizaciju i inovaciju usluga. Stranica služi kao središte za razmjenu znanja, stručnih mišljenja i praktičnih slučajeva za profesionalce u području korisničke analitike, usluga podrške, prodaje, vodstva i tehnologije.

Glavna tema stranice

CustomerThink se fokusira na ključna područja modernog poslovanja, gdje je kupac središnji. Platforma pruža materijale o tome kako tvrtke mogu ojačati lojalnost kupaca, optimizirati putovanja korisnika, implementirati napredne tehnologije kao što su umjetna inteligencija (AI) i agentski sustavi te učinkovito koristiti podatke za strateški rast.

• Korisničko iskustvo (CX) glavni je fokus stranice. Teme uključuju CX metodologije mjerenja, metrike uspjeha, ulogu mišljenja kupaca, upravljanje odnosima s kupcima.
• Inovacije i tehnologija - pokrivenost novim rješenjima: korištenje AI-ja u analizi ponašanja kupaca, AI sustavi temeljeni na agentima, semantička jasnoća u komunikaciji, integracija GenAI-ja u B2B prodaju.
• Prodaja i marketing - članci o poboljšanju učinkovitosti prodajnih procesa, digitalnom marketingu, povećanju konverzije i zadržavanju kupaca.
• Operativna učinkovitost - pitanja upravljanja učinkom, optimizacija usluga podrške, implementacija višekanalnih strategija, poboljšanje angažmana zaposlenika.
• Vodstvo i kultura - analiza uloge Glavnog službenika za korisnike (CCO), utjecaj korporativne kulture na korisničko iskustvo, prakse vođenja u kontekstu transformacije.

Vrste sadržaja

Stranica nudi razne materijale:

• Članci - stručne publikacije vodećih stručnjaka u području CX.
• Kolone - redovni blogovi priznatih autora koji otkrivaju osobna stajališta o trenutnim trendovima.
• Intervjui - razgovori s liderima u industriji, direktorima tvrtki i stručnjacima.
• Think Tank - rasprave o složenim pitanjima, kao što je utjecaj smanjenja osoblja na korisničko iskustvo ili etički aspekti implementacije umjetne inteligencije.
• Vijesti - brzo izvještavanje o događajima u svijetu korisničkog iskustva.

Prilagođena publika

CustomerThink je namijenjen profesionalcima iz sljedećih područja:

• Voditelji korisničkog iskustva
• menadžeri prodaje i marketinga
• stručnjaci za analitiku i podatke
• voditelji IT odjela uključenih u digitalnu transformaciju
• Stručnjaci za ljudske resurse koji rade na angažmanu zaposlenika
• konzultanti i stručnjaci na području optimizacije poslovanja

Pristup sadržaju

Stranica nudi besplatan pristup mnogim materijalima. Registracija je potrebna za puni pristup funkcionalnosti (na primjer, preuzimanje e-knjige na CX). Platforma podržava prijavu putem računa, oporavak lozinke i mogućnost stvaranja novog računa.

Kontakti

E-pošta: navedena u odjeljcima "Oglašavanje" i "Kako doprinijeti", ali točna adresa nije navedena.

Kontakt za oglašavanje i suradnju: “Oglasi” - označava dostupnost oglašavanja.

Kako sudjelovati: U odjeljku "Kako doprinijeti" naznačeno je da autori mogu poslati svoje materijale.

Organizacija: Naziv tvrtke ili pravne osobe nije izričito naveden. Stranica je pozicionirana kao platforma, ali bez naznake vlasnika.

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• https://customerthink.com/
• The Most Ignored Touchpoint in Customer Experience (And What It’s Really Costing You)
• Diana Villalobos
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• Christina Garnett
• The Gen Z Loyalty Paradox: Why the ‘Fickle’ Generation is Actually Your Safest Bet
• Kristina Canada
• Six Help Center Problems That Quietly Sabotage CX — and Undermine AI-Powered Support
• Henrik Roth
• Why First-Time-Fix Alone Can’t Define Service Performance
• Assaf Melochna
• Agile Customer Experience in Practice: How AI Turned Our Backlog Into a Learning System
• Tim Thijsse
• AI Will Reshape Customer Service Jobs In Dramatic Ways
• Kate Leggett
• When “Yes” Is the Wrong Answer: Eight Customer Response Mistakes to Avoid
• Cassius Rhue
• 3 Customer Experience P&L Methods
• https://customerthink.com/author/clearaction/
• The AI Bill I Can’t Stop Paying
• Baker Nanduru
• CX Is Trapped. AI Won't Save It. People Will.
• Bill Price
• The B2B Content Drift No One Talks About -- and the Five-Day Diagnostic to Fix It
• Andra Ciucescu
• The Customer Success Reckoning: From Relationship Theater to Analytical Precision
• Richard Owen
• Meta’s AI Tracking Raises a Question Nobody’s Ready For
• Tejinder Vohra
• Does Love Belong In The Workplace? (The Answer Might Surprise You)
• Stacy Sherman
• The AI Layoff Wave Nobody’s Talking About Honestly
• Amit Patel
• Western Consumer Sentiment and the CX Forecast: Europe Leads in Stability
• Ricardo Saltz Gulko
• Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?
• https://customerthink.com/author/twieberneit/
• The Trust Factor: Turning Business to Business (B2B) into Business With Business (BWB)
• Andrew Fritts
• Industry News
• B2B attribution platform Dreamdata appoints GTM thought leader Dave Kellogg to Board as it reports 400% revenue growth
• News Editor
• Modulate Expands Velma Platform with Voice-Native Real-Time Conversation Intelligence for Enterprises
• Testlio Launches Human-in-the-Loop Testing for AI Agents
• Vonage Launches Industry-Specific AI Agents for Healthcare, Financial Services and Retail Contact Centers
• SymphonyAI Launches CINDE Retail Media Intelligence to Connect Merchandising and Media for Mid-to-Large Grocers
• How Companies Use AI in Customer Service and What Actually Works Today
• Michael Podolsky
• The Mouse Jiggler Test: What Your Workarounds Reveal About Your Systems
• Ashwani Kumar
• When the Code Doesn’t Arrive, the License Might Not Either
• Gegham Azatyan
• Why AI Customer Service Deployments Fail Without Human Curation
• Nataliia Onyshkevych
• Why B2B Marketers Need to Ditch the Funnel and Build Decision Environments Instead
• Business Value: 26 Bad CX Metrics Practices to Stop in 2026 (Part 5)
• SAP Draws a Perimeter around Agentic AI and What That Means for the Rest of US
• SAP’s Double Acquisition: How Dremio and Prior Labs Complete a Data Strategy the Competition Can’t Easily Match
• The Orchestration Layer in Enterprise AI Just Got Named. It Has a Gemini Logo on It.
• Good data, bad decisions: The context leaders are missing
• Sapphire 2026 – What SAP actually did for CX
• Why Global Sales Training Initiatives Fail
• https://customerthink.com/author/dave_fish/
• https://customerthink.com/author/adrianswinscoe/
• https://customerthink.com/author/franzann/
• https://customerthink.com/author/ardathalbee/
• https://customerthink.com/author/denysedd/
• https://customerthink.com/author/marie-angselius/
• https://customerthink.com/author/dave_kurlan/
• https://customerthink.com/author/howardlax/
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• CX Is Trapped. AI Won’t Save It. People Will.
• The Non-Annoying Way to Brag about Your Awesome Tech Support Customer Service
• Data Reveals Small Businesses Using AI Earn $400K More Per Year Than Those Who Don’t
• Free Customer Experience E-Book
• The Top 5 Practices of Customer Experience Winners
• [email protected]

• Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

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