CustomerThink - Platforma za strokovnjake na področju uporabniške izkušnje in digitalne transformacije

CustomerThink je spletna avtoriteta za poslovanje, osredotočeno na stranke, digitalno trženje, uporabniško izkušnjo (CX), personalizacijo in inovacije storitev. Spletno mesto služi kot središče za izmenjavo znanja, strokovnih mnenj in praktičnih primerov za strokovnjake s področja analitike strank, podpornih storitev, prodaje, vodenja in tehnologije.

Glavna tema spletnega mesta

CustomerThink se osredotoča na ključna področja sodobnega poslovanja, kjer je stranka osrednja. Platforma ponuja gradiva o tem, kako lahko podjetja okrepijo zvestobo strank, optimizirajo poti strank, implementirajo napredne tehnologije, kot so umetna inteligenca (AI) in agentski sistemi, ter učinkovito uporabljajo podatke za strateško rast.

• Izkušnja stranke (CX) je glavni poudarek spletnega mesta. Teme vključujejo metodologije merjenja CX, meritve uspeha, vlogo mnenja strank, upravljanje odnosov s strankami.
• Inovacije in tehnologija – pokritost novih rešitev: uporaba umetne inteligence pri analizi vedenja strank, sistemi umetne inteligence, ki temeljijo na agentih, semantična jasnost v komunikaciji, integracija umetne inteligence v prodajo B2B.
• Prodaja in trženje – članki o izboljšanju učinkovitosti prodajnih procesov, digitalnem trženju, povečanju konverzije in ohranjanju strank.
• Operativna učinkovitost - vprašanja upravljanja uspešnosti, optimizacija podpornih storitev, implementacija večkanalnih strategij, izboljšanje zavzetosti zaposlenih.
• Vodenje in kultura - analiza vloge glavnega direktorja za stranke (CCO), vpliv korporativne kulture na uporabniško izkušnjo, prakse vodenja v kontekstu transformacije.

Vrste vsebine

Spletno mesto ponuja različne materiale:

• Članki - strokovne publikacije vodilnih strokovnjakov s področja CX.
• Stolpci – običajni spletni dnevniki priznanih avtorjev, ki razkrivajo osebne poglede na trenutne trende.
• Intervjuji - pogovori z vodilnimi v panogi, direktorji podjetij in strokovnjaki.
• Think Tank – razprave o kompleksnih vprašanjih, kot je vpliv zmanjševanja števila zaposlenih na uporabniško izkušnjo ali etični vidiki implementacije umetne inteligence.
• Novice - takojšnje poročanje o dogodkih v svetu uporabniške izkušnje.

Občinstvo po meri

CustomerThink je namenjen strokovnjakom z naslednjih področij:

• Vodji na področju izkušenj s strankami
• vodje prodaje in trženja
• strokovnjaki za analitiko in podatke
• vodje IT oddelkov, ki se ukvarjajo z digitalno transformacijo
• HR strokovnjaki, ki se ukvarjajo z zavzetostjo zaposlenih
• svetovalci in strokovnjaki na področju optimizacije poslovanja

Dostop do vsebine

Spletno mesto ponuja brezplačen dostop do številnih gradiv. Za popoln dostop do funkcionalnosti (na primer prenos e-knjige na CX) je potrebna registracija. Platforma podpira prijavo prek računov, obnovitev gesla in možnost ustvarjanja novega računa.

Stiki

E-pošta: navedena v razdelkih »Oglaševanje« in »Kako prispevati«, toda točen naslov ni naveden.

Kontakt za oglaševanje in sodelovanje: “Oglašujte” - označuje razpoložljivost oglaševanja.

Kako sodelovati: V razdelku »Kako prispevati« je navedeno, da lahko avtorji pošljejo svoja gradiva.

Organizacija: Naziv podjetja ali pravne osebe ni izrecno naveden. Spletno mesto je postavljeno kot platforma, vendar brez navedbe lastnika.

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• https://customerthink.com/
• The Most Ignored Touchpoint in Customer Experience (And What It’s Really Costing You)
• Diana Villalobos
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• Christina Garnett
• The Gen Z Loyalty Paradox: Why the ‘Fickle’ Generation is Actually Your Safest Bet
• Kristina Canada
• Six Help Center Problems That Quietly Sabotage CX — and Undermine AI-Powered Support
• Henrik Roth
• Why First-Time-Fix Alone Can’t Define Service Performance
• Assaf Melochna
• Agile Customer Experience in Practice: How AI Turned Our Backlog Into a Learning System
• Tim Thijsse
• AI Will Reshape Customer Service Jobs In Dramatic Ways
• Kate Leggett
• When “Yes” Is the Wrong Answer: Eight Customer Response Mistakes to Avoid
• Cassius Rhue
• 3 Customer Experience P&L Methods
• https://customerthink.com/author/clearaction/
• The AI Bill I Can’t Stop Paying
• Baker Nanduru
• CX Is Trapped. AI Won't Save It. People Will.
• Bill Price
• The B2B Content Drift No One Talks About -- and the Five-Day Diagnostic to Fix It
• Andra Ciucescu
• The Customer Success Reckoning: From Relationship Theater to Analytical Precision
• Richard Owen
• Meta’s AI Tracking Raises a Question Nobody’s Ready For
• Tejinder Vohra
• Does Love Belong In The Workplace? (The Answer Might Surprise You)
• Stacy Sherman
• The AI Layoff Wave Nobody’s Talking About Honestly
• Amit Patel
• Western Consumer Sentiment and the CX Forecast: Europe Leads in Stability
• Ricardo Saltz Gulko
• Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?
• https://customerthink.com/author/twieberneit/
• The Trust Factor: Turning Business to Business (B2B) into Business With Business (BWB)
• Andrew Fritts
• Industry News
• B2B attribution platform Dreamdata appoints GTM thought leader Dave Kellogg to Board as it reports 400% revenue growth
• News Editor
• Modulate Expands Velma Platform with Voice-Native Real-Time Conversation Intelligence for Enterprises
• Testlio Launches Human-in-the-Loop Testing for AI Agents
• Vonage Launches Industry-Specific AI Agents for Healthcare, Financial Services and Retail Contact Centers
• SymphonyAI Launches CINDE Retail Media Intelligence to Connect Merchandising and Media for Mid-to-Large Grocers
• How Companies Use AI in Customer Service and What Actually Works Today
• Michael Podolsky
• The Mouse Jiggler Test: What Your Workarounds Reveal About Your Systems
• Ashwani Kumar
• When the Code Doesn’t Arrive, the License Might Not Either
• Gegham Azatyan
• Why AI Customer Service Deployments Fail Without Human Curation
• Nataliia Onyshkevych
• Why B2B Marketers Need to Ditch the Funnel and Build Decision Environments Instead
• Business Value: 26 Bad CX Metrics Practices to Stop in 2026 (Part 5)
• SAP Draws a Perimeter around Agentic AI and What That Means for the Rest of US
• SAP’s Double Acquisition: How Dremio and Prior Labs Complete a Data Strategy the Competition Can’t Easily Match
• The Orchestration Layer in Enterprise AI Just Got Named. It Has a Gemini Logo on It.
• Good data, bad decisions: The context leaders are missing
• Sapphire 2026 – What SAP actually did for CX
• Why Global Sales Training Initiatives Fail
• https://customerthink.com/author/dave_fish/
• https://customerthink.com/author/adrianswinscoe/
• https://customerthink.com/author/franzann/
• https://customerthink.com/author/ardathalbee/
• https://customerthink.com/author/denysedd/
• https://customerthink.com/author/marie-angselius/
• https://customerthink.com/author/dave_kurlan/
• https://customerthink.com/author/howardlax/
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
• CX Is Trapped. AI Won’t Save It. People Will.
• The Non-Annoying Way to Brag about Your Awesome Tech Support Customer Service
• Data Reveals Small Businesses Using AI Earn $400K More Per Year Than Those Who Don’t
• Free Customer Experience E-Book
• The Top 5 Practices of Customer Experience Winners
• [email protected]

• Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

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