School of Confectionery Art Cakes from Audrey: more than just recipesMany people think that to become a successful pastry chef, you first need to perfectly hone your skills, collect a port...
Many people think that to become a successful pastry chef, you first need to perfectly hone your skills, collect a portfolio and only then think about clients. But odry_cakes categorically disagrees with this. On the main page of their LiveJournal blog you can see a direct statement: full-time and distance learning, individual courses - this is what the author offers. And the main thing they teach there is not only baking, but also sales.
The author of the blog, judging by the entries, is tired of the stereotype that advertising is bad. She believes that without proper management of social networks and the ability to find clients, even the most delicious cake will remain unclaimed. In one of her posts, she writes that a person’s brain tries to keep him on the couch by coming up with excuses for laziness. Like, no portfolio - no orders. But in reality, it only takes about 10 days to complete the course, buy the ingredients and take the first photos. And if you do everything in parallel, you can immediately start earning money, even if the cakes are not yet perfect.
The site works correctly, it is a live blog with an archive of entries, photographs and videos. The last entry is dated April 2021, but the page structure is intact. This is not a stub or an expired domain, but a full-fledged platform for teaching confectionery art under the Cakes from Audrey brand.
The Cakes from Audrey school offers full-time and distance learning, as well as individual courses for confectioners.
No, the author of the blog believes that it is not necessary to wait for the perfect portfolio. You can start looking for clients and learning how to sell while honing your baking skills.
In addition to recipes (for example, cupcakes with a cow), a lot of attention is paid to marketing, managing Instagram and overcoming the fear of advertising.
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